Industry-specific focus and lifecycle support are the standout features of SEW-EURODRIVE’s presence at Electra Mining Africa 2026, according to Jonathan McKey, national sales and marketing manager at SEW-EURODRIVE.
“Our exhibition stands will reflect how we partner with customers across the full operational lifecycle: from new installations through to maintenance, upgrades, optimisation and long-term asset management,” McKey says. “The overarching message is about business integration and modernisation, to take customers further down their sustainability and productivity journey.”
He highlights that SEW-EURODRIVE has expanded its offerings through both equipment innovations and services to assess and enhance customers’ existing infrastructure for more efficient and productive operation. This philosophy shapes both of the company’s stands at the show.
“Visitors to our main stand in Hall 5 will appreciate the industry-focused layout facilitating conversations that are both relevant and technically focused,” he explains. “Instead of a generalised display, visitors will be able to engage directly with specialists aligned to specific sectors including mining, materials handling and logistics.”
To enhance the value of these face-to-face discussions, SEW-EURODRIVE will have management and technical experts on hand throughout the exhibition. Dedicated meeting areas will also allow for more private discussions around operational challenges, project requirements or longer-term strategic partnerships.
At the company’s second stand in Hall 4, SEW-EURODRIVE will focus on its electronics offerings while also showcasing its onsite energy surveys. The company’s experts will demonstrate how they use advanced tools to conduct these surveys and the benefits they deliver.
“We will unveil selected newer technologies on our stands with the focus on showing how this innovation is driven by customer need,” McKey says. “We avoid promoting products for their own sake; rather, we use these forums to ask visitors about the technical challenges they face and then we design our solutions to address them.”
This extends beyond physical equipment to include digital tools, training, service agreements and maintenance programmes. Another theme across the stands will be the modernisation of existing plant infrastructure, which is particularly relevant to mining operations where legacy equipment often stays in service for decades.
While older systems may still be functional, their performance and cost-effectiveness may be compromised. SEW-EURODRIVE works with customers to evaluate existing installations, comparing them against current technologies and identifying opportunities for improvement through energy surveys, drivetrain assessments, maintenance reviews and operational optimisation studies.
“We can modernise those products, give better service life and make an impact across multiple facets of a customer’s business, including running costs,” he says. “We can enhance all of this by modernising the plant with technology.”
The company aims to reduce the disruption often associated with upgrading legacy infrastructure through specialised solutions that streamline the transition while mitigating risk. A key talking point will also be SEW-EURODRIVE’s growing service capability in South Africa, including expanded aftermarket support, reverse engineering and repair services, extending beyond its own products to include other OEM equipment.
“Our recently expanded facilities in Aeroton, Johannesburg have further improved our service capabilities for both our own products and non-SEW equipment,” he says. “With our depth of technical expertise and specialised workshop equipment, we can reverse engineer and repair obsolete products back to workable health.”
By visiting SEW-EURODRIVE at Electra Mining Africa, visitors can begin a holistic discussion about their current operational demands and future plans. The experienced team on hand will help plot the road to improved asset performance.
“Our presence further underscores that mining is a major global growth sector for us, especially as mines look for ways of getting minerals out of the ground more efficiently,” McKey says. “This pressure is accelerating demand for modern drive technology, automation and broader operational optimisation, the areas where we see growing opportunity.”
McKey also expects interest from visitors in infrastructure development and asset improvement more broadly. SEW-EURODRIVE is increasingly involved in projects that support industrial operations and help modernise economies through better engineering, improved reliability and smarter technologies.
For more information contact SEW-EURODRIVE,
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