Strategy consultants Roland Berger has presented the seventh ‘Best of European Business’ awards with the focus on successful and sustainable corporate strategy in Africa.
“No other German company has such deep roots on the African continent as Siemens,” said Siegmar Proebstl, CEO of Siemens Africa, at the award ceremony in Berlin. “Over 150 years ago Siemens was already supplying telegraph engineering and generators to Africa.
“Bound up with this long tradition is a story of partnership and shared development with Africa The growth potential for the region is enormous, Africa should be viewed as up there with the BRIC countries and Siemens now employs 3500 people at 13 locations on the continent.”
“When choosing our winners we attached great importance to their exemplary and responsible contribution to stabilising and further developing African societies,” said Martin C. Wittig, CEO of Roland Berger, at the awards. “This includes the consolidation of economic relationships and partnerships on an equal footing.”
Wittig justified the choice of Africa as the topic for this year’s BEB awards: “Africa currently presents many economic opportunities that German companies can tap in concert with their African partners. Africa is a giant growth market and offers huge opportunities. Our award winners have seized these opportunities and are setting an example by advancing the enormous potential of this continent.”
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