News


A feature on robotics parallels with a collaborative marketing approach

October 2011 News

The feature on robotics in this issue covers a variety of aspects, including two different lines of thinking. One, the more classic approach, is that of a robot working cooperatively with a human handler to accomplish a task that could not be achieved, or is considered too dangerous, for the human to accomplish alone. Sending remote control instructions from a ground station to a mobile rover collecting samples on the surface of Mars is a good example. The second, and more futuristic approach, is the use of ‘swarms’ of autonomous robots working together collaboratively to accomplish said specific task without the need of a guiding human hand.

Advances in sensor, communication, networking and artificial intelligence have provided a platform for making autonomous robotic systems more powerful and cheaper to produce than before. However, there are still a number of problems to overcome and that is the subject of our feature article this month on the topic of intelligent vehicles. Andrew Ashton writes about developments in autonomous vehicles in defence applications and the ways in which future generations of UAVs (unmanned aerial vehicles), UGVs (unmanned ground vehicles) and UUVs (unmanned underwater vehicles) could collaborate using their onboard computers to help each other overcome their individual limitations. In a nutshell it is an extension of the crowd-sourcing idea, in which each robot in the swarm shares its experiential knowledge in order that the group may build up a more accurate image of a possible hostile target, or find its way more quickly through a building as part of a search and rescue mission.

A more traditional application, this time of a robot following the instructions of its human handlers, is the United States Bowling Congress’ high-performance bowling robot EARL (enhanced automated robot launcher). Developed by US specialists ARM Automation using the Beckhoff EtherCAT platform, EARL is designed to simulate player behaviour in order to test new products and materials before they are introduced into the sport. Articles about Festo’s new Tripod robot that allows easy set-up for process variation and BMG’s automatic guided carts for materials handling applications also appear in the feature.

Collaborative marketing

In this month’s cover story, Siemens reveals its new innovation in collaborative value added service. The company plans to extend the totally integrated automation concept by combining Smart technical solutions with Service Level Agreements to form a more complete industry offering. The idea depends on the formation of dedicated teams by vertical industry segment which combine the process expertise of the experienced plant engineer with the customer know-how of the experienced sales professional, to help each other, and the customer, build a more complete image of modern market requirements. The plan is to address the value proposition, and, by working closely with end users, define the Smart technical solutions that need to be engineered to free up scarce operational personnel to concentrate on overall production efficiency.

These solutions will be supported by Service Level Agreements tailored to provide the optimum level of after-sales support. The benefit to clients is a holistic and complete automation solution that delivers manufacturing performance and substantial increases in profitability through cooperation over the entire life cycle of the facility.

Steven Meyer

Editor: SA Instrumentation & Control

[email protected]



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.

Read more...
Fuel your competitive edge with tech that transforms
News
The KwaZulu-Natal Industrial Technology Exhibition 2025, taking place from 22 to 24 July at the Durban Exhibition Centre, offers a vibrant, solution-focused platform tailored to the unique needs of KwaZulu-Natal’s industrial, manufacturing, engineering, maritime, agricultural and mining sectors.

Read more...
Helm wins for AI and automation at Business Excellence Awards
News
Helm, the South African leader in AI-powered customer experience solutions, has been recognised at the Business Excellence Awards 2025, receiving two prestigious awards.

Read more...
Schneider Electric launches first registered Innovation Hub in Africa
Schneider Electric South Africa News
Schneider Electric has officially launched its first registered Innovation Hub in Africa. This provides an interactive environment where visitors can explore the company’s integrated solutions across key segments and businesses such as energy, buildings, data centres, industrial, and power and grid.

Read more...
4Sight OT Automation receives Schneider Sustainability Impact Award
Schneider Electric South Africa News
4Sight OT Automation is a winner of the Schneider Electric Sustainability Impact Award in South Africa.

Read more...
A strategic milestone for Conical Technologies
Conical Technologies News
Conical Technologies has been appointed as the sole distributor in southern Africa for Mibbo, manufacturers of a vast array of products for the automation industry.

Read more...
Robotics TechTalk at UKZN
News
The Scientific Multidisciplinary Advanced Research Technology Lab at the University of KwaZulu-Natal recently held an exciting TechTalk. It was an opportunity to introduce students to the IEEE Robotics and Automation chapter, SAIMC, and the Robotics Association of South Africa.

Read more...
Top laboratory industry trends in the spotlight at analytica Lab Africa 2025
News
The future of laboratories and transformative diagnostic technologies will come under the spotlight in July at analytica Lab Africa, South Africa’s only trade fair for laboratory technology, analysis, biotechnology and diagnostics.

Read more...
Schneider Electric honoured with Gender Leader Award
Schneider Electric South Africa News
Schneider Electric has been awarded the Gender Leader Award at this year’s Africa CEO Forum. This award acknowledges those organisations operating in Africa that have shown a significant and continuous commitment to gender diversity and inclusion.

Read more...
Africa Automation Technology Fair 2025 closes on a high note
News
The Africa Automation Technology Fair 2025 officially wrapped up after three dynamic days at Gallagher Convention Centre, cementing its status as Africa’s leading platform for industrial automation, AI and IoT.

Read more...