News


A feature on robotics parallels with a collaborative marketing approach

October 2011 News

The feature on robotics in this issue covers a variety of aspects, including two different lines of thinking. One, the more classic approach, is that of a robot working cooperatively with a human handler to accomplish a task that could not be achieved, or is considered too dangerous, for the human to accomplish alone. Sending remote control instructions from a ground station to a mobile rover collecting samples on the surface of Mars is a good example. The second, and more futuristic approach, is the use of ‘swarms’ of autonomous robots working together collaboratively to accomplish said specific task without the need of a guiding human hand.

Advances in sensor, communication, networking and artificial intelligence have provided a platform for making autonomous robotic systems more powerful and cheaper to produce than before. However, there are still a number of problems to overcome and that is the subject of our feature article this month on the topic of intelligent vehicles. Andrew Ashton writes about developments in autonomous vehicles in defence applications and the ways in which future generations of UAVs (unmanned aerial vehicles), UGVs (unmanned ground vehicles) and UUVs (unmanned underwater vehicles) could collaborate using their onboard computers to help each other overcome their individual limitations. In a nutshell it is an extension of the crowd-sourcing idea, in which each robot in the swarm shares its experiential knowledge in order that the group may build up a more accurate image of a possible hostile target, or find its way more quickly through a building as part of a search and rescue mission.

A more traditional application, this time of a robot following the instructions of its human handlers, is the United States Bowling Congress’ high-performance bowling robot EARL (enhanced automated robot launcher). Developed by US specialists ARM Automation using the Beckhoff EtherCAT platform, EARL is designed to simulate player behaviour in order to test new products and materials before they are introduced into the sport. Articles about Festo’s new Tripod robot that allows easy set-up for process variation and BMG’s automatic guided carts for materials handling applications also appear in the feature.

Collaborative marketing

In this month’s cover story, Siemens reveals its new innovation in collaborative value added service. The company plans to extend the totally integrated automation concept by combining Smart technical solutions with Service Level Agreements to form a more complete industry offering. The idea depends on the formation of dedicated teams by vertical industry segment which combine the process expertise of the experienced plant engineer with the customer know-how of the experienced sales professional, to help each other, and the customer, build a more complete image of modern market requirements. The plan is to address the value proposition, and, by working closely with end users, define the Smart technical solutions that need to be engineered to free up scarce operational personnel to concentrate on overall production efficiency.

These solutions will be supported by Service Level Agreements tailored to provide the optimum level of after-sales support. The benefit to clients is a holistic and complete automation solution that delivers manufacturing performance and substantial increases in profitability through cooperation over the entire life cycle of the facility.

Steven Meyer

Editor: SA Instrumentation & Control

[email protected]



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Palabora Mining Company and LH Marthinusen launch robotics and coding initiative
News
In a joint effort to advance education and digital skills development in Phalaborwa, Palabora Mining Company (PMC) and LH Marthinusen (LHM) have partnered to establish a fully equipped robotics and coding classroom at a local high school.

Read more...
A new era for African engineering
News
A group of mostly South African engineering professionals who bought a controlling margin of the South African arm of Netherlands-based engineering consultancy Royal HaskoningDHV have rebranded it as Atana.

Read more...
SEW-EURODRIVE builds regional strength with Gqeberha expansion
News
With the Eastern Cape firmly established as a hub for key industries such as automotive manufacturing, ports, agriprocessing and renewable energy, SEW-EURODRIVE is strengthening its presence in the region through an ongoing significant expansion of its facility in Gqeberha.

Read more...
Functional safety explained
News
The SAIMC supports Pepperl+Fuchs, a National Member, in a free four-part online seminar series focused on Functional Safety.

Read more...
The Future of manufacturing in Africa
News
The future and development of African manufacturing will be discussed extensively at the upcoming Manufacturing Indaba conference, to be hosted on 15 to 16 July 2025 at Johannesburg’s Sandton Convention Centre.

Read more...
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.

Read more...
Fostering a collaborative learning environment for sugar producer
SKF South Africa News
One of South Africa’s leading sugar producers made strategic use of its off-crop season, turning scheduled downtime into an opportunity for both essential maintenance and valuable skills development with the help of SKF

Read more...
TechAccess and Schneider Electric partnership goes from strength to strength
Schneider Electric South Africa News
Schneider Electric, together with its longstanding partner TechAccess, is poised to take the Southern African market by storm.

Read more...
Steinmüller Africa and Eskom uplift eMalahleni communities
News
Steinmüller Africa, in partnership with Eskom, has reaffirmed its commitment to social upliftment by donating essential goods and creating meaningful connections with two impactful community organisations in eMalahleni.

Read more...
Comtest calibration user group seminar
News
Comtest invites metrology and calibration professionals to a focused technical seminar series aimed at demystifying some of the most common hurdles in inter-laboratory comparisons.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved