Profiling Motion Tronic

May 2007 News

Motion Tronic was established by Bradley Douglas in June 2003 under the name of Getback Electronics. With Bradley's extensive experience in the management of industrial electronic repair services it is not surprising that the company initially focused on providing these services to clients. The relationships built in supporting clients in the packaging, plastics and textiles industries combined with expertise in variable speed drives and the automation of high-speed machines led the company to developed sales opportunities in these niches.

Bradley Douglas and visitors on Motion Tronic’s stand at Propak 2007
Bradley Douglas and visitors on Motion Tronic’s stand at Propak 2007

The company is wholly South African owned and Bradley Douglas's hands-on approach is appreciated by its loyal customer base. A team of competent and dedicated service technicians provide maintenance and repair support for these customers.

During 2006 Baumuller was on the lookout for a South African company to provide a local repair and maintenance service to its considerable installed base in South Africa. Baumuller considered several companies but finally selected Motion Tronic as its authorised service partner. This selection was based on company competency and the pervasive ethos of customer satisfaction. Shortly thereafter, in November 2006, Baumuller broadened this relationship by awarding Motion Tronic sole agency status for South Africa. The consequent growth in the company has warranted a shift in focus and the name change.

Bradley comments: "After exhibiting at Propak 2007 we have been approached by many companies who have Baumuller equipment incorporated as parts of imported OEM machines. These companies are delighted to discover that they now have access to local sales and support. Instead of waiting several weeks for a spare part through the OEM they can now obtain these either ex-stock in KZN or in a few working days if not immediately available in our stores."

Motion Tronic's high-tech repair centre has been accredited as an official repair centre for all Baumuller products. These include VSDs, motors, servos, HMIs and PLCs. In December 2006 the company was also awarded sole agency for Phasecon products in KwaZulu-Natal.

The repair department provides support and repairs on a wide range of products, down to component level. Some of the more popular brands that are supported, repaired and maintained include:

* Omron.

* Yaskawa.

* Siemens.

* Vectron.

* Lust.

* Lenze.

The company offers 24-hour service and support for breakdowns, priority repair during normal working hours and a promise and commitment of the job being returned promptly and cost-effectively.

Some of the interesting motion control projects that Motion Tronic has recently completed include machine automation for register placement in the printing industry, stamping press and feeder automation for an automotive supplier, and printing machine synchronisation for an aluminium foil converter.

Motion Tronic's satisfied customers include Aluminum Foil Converters, Shave & Gibson, Brace Able, Inno Textiles, Brits Automotive Systems, Custom Bulk Bags, Feltex Non Woven, Frametex and Smiths Manufacturing.

In order to improve national coverage Motion Tronic is looking to partner with other successful companies throughout South Africa. As these relationships are established they will be published on the company's website.

For more information contact Bradley Douglas, Motion Tronic, +27 (0)31 701 1620,,

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Emerson publishes 2019 Social Responsibility Report
July 2020, Emerson Automation Solutions , News
Emerson combines industry-leading technology and innovation to make a positive impact on employees, customers and communities around the world.

FIRST Lego League goes from strength to strength
July 2020 , News
FIRST (for inspiration and recognition of science and technology) is an international organisation that aims to generate an interest in mathematics, science and technology through the use of robotics ...

Aguru announces successful Safe-Trace Contact Tracing trial at Adcock Ingram Critical Care
July 2020 , News
Aguru Business Solutions (Aguru), a company specialising in automation and digital transformation advisory and project management services, has successfully completed a Proof of Concept (PoC) trial of ...

From the editor's desk: Coronavirus pulls the trigger on digital transformation
July 2020, Technews Publishing (SA Instrumentation & Control) , News
The general consensus among economists is that the disruption to global markets caused by the coronavirus pandemic is going to result in economic upheaval of proportions not seen since the disastrous ...

Siemens South Africa joins forces with the National Ventilator project community in response to the COVID-19 pandemic
June 2020, Siemens Digital Industries , News
Siemens has been a long-standing partner of the Council for Scientific and Industrial Research (CSIR) in South Africa and have cooperated in various field of research, including manufacturing and mining. ...

Endress+Hauser Switzerland turns 60
June 2020, Endress+Hauser South Africa , News
The Swiss sales centre of Endress+Hauser is celebrating its 60th anniversary. Active in Switzerland since 1960, today the global leader in measurement instrumentation, services and solutions for industrial ...

How investing in a niche market placed Yokogawa aboard the International Space Station
June 2020, Yokogawa South Africa , News
While the world was abuzz with excitement over the revival of U.S. manned spaceflight, another equally promising space endeavour flew under the radar. On 20 May, the H-II Transfer Vehicle (HTV-9), affectionately ...

Siemens and Bentley Systems build digital twin for Indonesian petrochemical complex
June 2020, Siemens Digital Industries , News
Siemens and Bentley Systems will develop the first petrochemical digital twin in Indonesia for Chandra Asri, the country’s largest integrated petrochemical complex. With over 27 year footprint, the latter ...

Hitachi ABB Power Grids commences operations
June 2020, ABB South Africa , News
In accordance with the agreement signed on 17 December 2018, Hitachi and ABB have announced the completion of all required procedures as planned and the formation of Hitachi ABB Power Grids Ltd. on 1 ...

Zest grows Africa base with local partners
June 2020, Zest WEG Group , News
“The key to sustainable growth in Africa is partnering with locally owned companies which have proven track records, are technically sound, have strong market knowledge and a business culture aligned ...