Innomotics, a globally leading provider of electric motors and large drive systems, has been awarded with the Platinum TITAN Brand Award in the category ‘Best Corporate Rebranding’. The international jury honoured Innomotics’ efforts to develop a powerful and recognisable brand after the carve-out of Innomotics from the Siemens Group in 2023. Over the past two years, the Innomotics brand has established itself on the market and has since become synonymous with reliable and sustainable motors and drives for the industry.
Michael Reichle, Innomotics CEO said: “It is great to see that our successful rebranding campaign is not only well recognised by our customers worldwide, but also by renowned expert branding communities like the TITAN Brand Awards. Successes like this reinforce our conviction that we created a strong brand that is continuously growing and conquering new markets and reflecting our purpose, which is ‘Redefining reliable motion for a better tomorrow’.”
Julia Ebenberger, global head of Innomotics Marketing & Communications said: “As part of the carve-out we developed naming, brand strategy and design from scratch within only six months. The result is a powerful and bold brand with a strong distinctiveness among competitors. Proud of its people and teams, our brand is confident, sustainable and digital. We are honoured to have been selected as one of the winners at this year’s TITAN Brand Awards.”
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