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Partnership with US company changes laser measurement

April 2002 News

The partnership between local company, Laser Measurement and K-Tek of Louisiana, USA has given the local company's export quota an unprecedented boost.

When K-Tek made overtures towards a partnership with LaserM, a determining factor for the local company's directors, was the well-established international distribution arm, which K-Tek had established over the years. This has proved to be one of the greatest assets of the partnership.

International marketing is a difficult and risky business for any small local manufacturer. LaserM had succeeded admirably in penetrating the Australian and Canadian markets. However, having the USA as a springboard to the rest of the world has increased the company's exports from 20% of sales to over 90% of its sales.

The locally developed and manufactured instruments are now being used extensively in many countries over the five continents. The unique technology, which is proudly South African, is used for level control and positioning applications as part of process control systems.

Locally, the greatest demand for the lasermeters has come from the mining industry. Here they are used for block chute detection in the ore passes, controlling the level in the crushers and bins and controlling the height of stackers and reclaimers. For positioning they are used with the tipper cars on conveyor belts and as anti collision devices on the overhead cranes.

Internationally, many diverse industries have found uses for the lasermeters. In the USA, the iron and steel and the chemical industries are the instruments most favoured supporters. International industries have different demands in terms of the specifications required of the instruments. For example, the instruments have to be able to operate over a wide range of temperatures, from -40 to +50°C. Many industries require a higher resolution than the standard 0,5% over the range, as previously offered by Laser Measurement. In addition, different countries have different electrical specification requirements. These factors have led to exciting new developments and Laser Measurement's success in these areas has opened the doors of many new industries in many new countries.

LaserM

011 314 4130

marketing@laserm.co.za





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