A key differentiator for SEW-Eurodrive in Africa is its capability to offer on-site training and service. This not only familiarises clients with the drive automation specialist’s complete range, but also gives it a foot in the door for electronics and automation products like VSDs.
The dissemination of product knowledge in Africa is vital for clients to understand that the company offers complete solutions, from design and specification to commissioning and maintenance. “Our aftersales service is as critical as the initial sale, as it affirms what we can do for our clients,” comments hyead of exports, Marcio Sicchiero. “It is good to be able to advise our clients wherever we can assist them.”
Depending on visa requirements for individual countries, an engineer or technician can be dispatched within 24 hours if need be. “We also assist with on-site training and commissioning,” highlights Sicchiero.
The Johannesburg regional office is currently responsible for 23 countries, from southern to eastern Africa. Tanzania also falls under the ambit of the local head office. Industries served range from food and beverage to cement and mining, giving the company an established footprint in a diverse range of markets and sectors.
While West Africa is not on the radar as of yet, Sicchiero points out that the company is represented by agents where it does not have offices established as of yet. In terms of current growth opportunities, the rise in the copper price has resulted in renewed growth in the Copper Belt in Zambia, for example.
Also in Zambia, SEW-Eurodrive recently supplied an order of 42 units, including geared motors, planetary units and industrial gear units, ranging from 7,5 kW to 250 kW. “This is testament to our internationalisation, as we can call on our extensive global capabilities to meet the specific requirements of our clients in the required timeframe,” comments Sicchiero.
Looking at the export division as a whole, Sicchiero states that not only did it achieve its sales targets for 2018, but has shown sustained growth since its inception. “The reason for our ongoing success in Africa is that we not only meet our clients’ requirements, but product training and proactive maintenance is a critical focus as well,” he concludes.
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