Yokogawa Electric Corporation has announced that it has created a corporate brand slogan to encourage the joint pursuit of activities with its customers that will create value and foster growth. The global rollout of this new slogan “Co-innovating tomorrow” started on 1 September, the 100th anniversary of Yokogawa’s founding.
About the corporate brand slogan
The decision to create this new slogan has its origins in dramatic shifts in the company’s business environment that are the result of globalisation, the transition to a multi-polar world order, and the industry changes that are accompanying the increasing integration of things and information. In response, Yokogawa has drawn up a long-term business framework and formulated a vision statement that reads: “Through Process Co-innovation Yokogawa creates new value with our clients for a brighter future”. It is now accelerating efforts to bring about the transformation that will allow it to sustain growth for another 100 years. To share the essence of this vision statement with stakeholders and encourage all employees to join forces in the pursuit of this initiative, Yokogawa has established the corporate brand slogan of Co-innovating tomorrow.
The term 'co-innovating' conveys Yokogawa’s determination to engage in the co-creation of value through the development of solutions in long-term partnerships with its clients. 'Tomorrow' expresses the resolve to move steadily into the future one step at a time.
Under this new slogan, Yokogawa will seek to establish even stronger bonds of trust with its customers by working with them to create value and stimulate growth.
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