The Comtest Group recently held a series of gatherings for its dealers in Johannesburg, Durban and Cape Town. Steve Hood, Fluke’s general manager Middle East & Africa, delivered the keynote address to around 50 guests at the organisation’s Linbro Park headquarters.
Steve Hood.
“Fluke’s mission is to be the leading global supplier of portable test tools and related equipment for the service, installation and maintenance of electrical and electronic equipment,” says Hood. “Our goal is to delight and empower our customers with robust, intuitive tools that help them solve their toughest problems.”
To this end Fluke has strengthened its footprint worldwide with offices in more than 25 countries staffed by over 3000 employees.
“Sales and service subsidiaries are in place in 100 countries and there are Fluke manufacturing facilities in the United States, Europe and China. A recent development was Fluke’s acquisition of Channel in India and South Korea,” adds Hood.
An indication of the brand’s success is the fact that Fluke has won numerous product awards in the last two years: 17 for multimeters, 21 for thermal imagers and 16 for clamp meters.
“Fluke’s growth focus is in the emerging markets. Customers’ cost structures are under pressure and this drives Fluke to analyse its productivity. Thankfully, the Fluke brand enjoys high awareness in its category, this coupled with high product vitality and the perception that the brand is synonymous with innovation makes our job a good deal easier,” adds Hood.
Fluke believes that its growth potential in South Africa is 50% over the next few years, mainly in thermography, process calibration, scope-meter, power quality and electrical products.
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