Productive partnerships
June 2008
News
Elquip Solutions, a local supplier of electrical and automation equipment has embarked on a growth strategy that targets key clients as a means of accessing channels to broader market segments.
“This approach is fundamental to the way Elquip sees its role in the electrical and automation industry. We are first and foremost a supplier of quality equipment and technologies to our customers, in order to offer them the best possible support in their own endeavours,” explains Mike Cronin, owner and manager of Elquip Solutions.
“Many of our customers are engineering companies providing solutions to a broad range of industries. We are trying to find ways to help them gain an edge or advantage, which can then be passed on to their clients. A good example of this strategy can be seen in our relationship with Wise Design, a Pretoria-based company providing solutions for various process applications to the food, chemical and metallurgical industries.
“We initially started our relationship with Wise Design by simply supplying them with equipment. However, we have come to appreciate Wise Design’s commitment to best practices and delivering on client expectations; and in turn, we are pleased to be able to support them wherever possible through our service, reliable supply chains and technical support.
“The value inherent in this type of relationship lies in the fact that, while we hold the sole agency for, and are able to supply key products to our customers, they are in turn able to open up new markets for us,” says Cronin. “This is something that Wise Design is definitely doing on a monthly basis, particularly in terms of our line of Relpol products.”
Wise Design’s William Barwise comments: “For us there is a security and peace of mind in the consolidation of a relationship with a supplier like Elquip Solutions; which can provide the right equipment for the work we do, as well as always doing their best to help us deliver on our commitments.”
Mike Cronin concludes: “We are looking forward to nurturing future relationships with key customers, such as Wise Design, and providing them with the support that they require.”
For more information contact Mike Cronin, Elquip solutions, +27 (0)11 826 7117, [email protected], www.elquip.co.za
Further reading:
Meeting the Western Cape’s occupational health and safety needs
News
“A-OSH EXPO Cape Town is a dedicated platform where visitors can explore the latest products, services and training to safeguard their teams, improve workplace conditions, and ensure compliance with evolving legislation.
Read more...
SKF crowned champions in Sishen service provider competition
SKF South Africa
News
SKF wins Sishen service provider competition.
Read more...
Bühler hosts Student Career Expo
News
Bühler Southern Africa recently hosted its fourth annual Student Career Expo, reaffirming its commitment to inspiring and guiding the next generation towards diverse and rewarding career possibilities.
Read more...
Navigating global uncertainty through human-centred risk management
News
Global uncertainties are no longer exceptional events, they are the environment in which we work. This reality places new demands on how we manage risk.
Read more...
Africa Automation Indaba 2026: Catalysing a connected, competitive industrial future
News
Africa’s automation and process control landscape is poised for a major milestone with the launch of the Africa Automation Indaba, taking place from
13 to 14 May 2026 at the Radisson Collection Hotel, Waterfront, Cape Town.
Read more...
The unseen crisis in our taps
News
South Africa’s water crisis is no longer looming. It is already here. To move forward, water treatment must become part of a broader infrastructure renewal agenda. This includes decentralised solutions, private-sector innovation and long-term investment.
Read more...
German experts for bulk solids measurement technology join forces
Mecosa
News
MÜTEC Instruments in Germany has acquired DYNA Instruments. the German manufacturer of inline moisture and mass flow measurement systems.
Read more...
Specialised Exhibitions transitions to new name: Montgomery Group Africa
News
As part of a strategic move to streamline operations, strengthen regional alignment and support long-term growth, Specialised Exhibitions has transitioned to a new name: Montgomery Group Africa.
Read more...
RS South Africa and Qhubeka empower learners through the gift of mobility
RS South Africa
News
RS South Africa, in partnership with Qhubeka Charity, is continuing to make a tangible difference in the lives of South African learners through its bicycle donation initiative.
Read more...
A technical partnership that lasts
Omniflex Remote Monitoring Specialists
News
Ian Loudon, international sales and marketing at remote monitoring specialist, Omniflex reflects on the longevity of the partnership with Sasol, the key technology milestones along the way, and the most recent project in South Africa.
Read more...
printer friendly version