Uniting against the power crisis

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April 2008 News

Citizens and businesses have joined forces to launch The Power of One, a national call to action for the people, by the people, to rally together to use less power and save South Africa from pending disaster.

The Power of One has attracted a wealth of collaborators – from the man-in-the-street, well-known individuals, small enterprises to large corporations, who have rallied together to pool their resources to take The Power of One campaign to the nation.

These include Helen Zille, Pam Golding, Biz-community.com, Nashua Mobile, Media24, Massmart, Ireland/Davenport and TBM Communications, amongst others.

The Power of One is a totally independent, non-profit, apolitical, all-inclusive and positive endeavour to help alleviate the power crisis in South Africa. The campaign provides a vehicle for national collaboration allowing every individual, business and government department to unite under one umbrella.

The primary objective is to reduce electricity consumption in South Africa by inspiring every individual – including children, teenagers and adults – to practice power saving methods through mass media messaging.

Max Pichulik, Power of One project manager says, “The campaign is three-fold: it is about uniting South Africans to ‘plug into’ the campaign, encourage people to actively follow the messages and then influence friends, family and colleagues to do the same.”

The first message is a call to action for every person to ‘SWITCH OFF’. The message is loud and clear and is a call to action to start cutting back on personal electricity consumption. “It is time that we, as the man in the street, take the bull by the horns,” adds Pichulik, “and become part of the solution rather than the problem. If there is to be a future in this country, we need to create it! The Power of One is about the power of a nation to overcome a crisis in a positive and proactive manner.

“One power saving method at a time will be broadcast for four to six weeks, before we include the next key message. Our communications will include feedback on participation, as well as figures on the reduction of power consumption where possible.”

Besides individuals, companies are participating by spreading the messaging to all their stakeholders, from staff and suppliers to customers. A range of media and sponsorship opportunities are available for companies to help spread the message to every corner of our country.

For more information contact Power of One, +27 (0)21 442 9600, info@powerofone.org.za, www.powerofone.org.za

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Uniting against the power crisis

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