World launch at Process Control Expo

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IBG - SA Instrumentation & Control Buyers' Guide

February 2001 News

The renewed stability in local process control markets has prompted Endress+Hauser to choose the Process Control & Automation 2001 exhibition at the Kyalami Exhibition Centre in May as the site for the worldwide launch of its new range of European-developed process instrumentation.

"Before it is seen anywhere else in the world, the local market will be introduced to our new range of flow, level and fluid analytical instrumentation at this IIG-backed show," said John Immelman. These and other advanced software-supported products will be demonstrated in working models under the general theme of 'Technology in Automation'.

Immelman felt that a crucial degree of market stability was restored when the Industrial Instrumentation Group (IIG) selected Reed Exhibitions SA to organise the exhibition: "There are now more synergies between the Process Control and Electrex exhibitions, especially in the areas of show promotion and databases.

"And personally, I am far more comfortable with the fact that the show is now being organised by a globally-respected company rather than some backyard operation," he said.

Another exhibitor who echoed these sentiments was Eric Fischer of AFH Devers, "We now have a concentrated shop window through which the whole industry can be viewed, which is bound to benefit customers, exhibitors, the organisers and all others concerned."

AFH Devers too, is likely to launch new products at the show, but its major objective is to demonstrate corporate capability and support services. "We will have as many working exhibits as possible, to raise brand awareness of the product ranges we distribute." Some of those include Protea Industrial Controls, Foxboro (now part of the Invensys group) and BTR products.

Carla Sanderson of Futuristix felt that the appointment of Reed Exhibitions was a move that was welcomed by all. "We certainly prefer being able to concentrate on a few events that we know will attract the attendance of quality customers, rather than spread our resources thinly around the plethora of shows that were aimed at the same market," she said.

Paul von Zeuner of ABB said, "The key issue is that the confusion in the market has been sorted out and there is only one organiser." ABB will be using the show to launch its industrial IT range of products onto the South African markets. "The concept involves the seamless integration of the whole process, from the remotest field equipment to management information systems."

More than 40 companies had booked their stands before the end of 2000 and Sales Manager Hanli Nangle felt confident that the exhibition from 15-17 May at the Kyalami Exhibition Centre would be a comprehensive showcase of the sector's leading suppliers.

Reed Exhibitions SA

(011) 463 4971

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