News


Company profile: BAMR

January 2020 News

BAMR is a Cape Town-based company that supplies, repairs, services and calibrates instruments, especially in the coatings, corrosion, physical paint testing and allied industries. It has been the supplier and distributor of Elcometer instruments and equipment since 1947 in South Africa and the rest of Africa.

BAMR is a third-generation family business that was started on 22 May 1946 by Fred Duk, a former SADF airforce pilot. The offices were in Spin Street, Cape Town. The company also had an office in Johannesburg, which it was forced to close after the tragic death of Fred’s older son, Donald, who died in 1961. Six months later, Fred also passed away, and his youngest son Frank took over the business and continued to work at BAMR for 47 years until his retirement. The company moved to Newlands in 1973.

British American Manufacturers Representatives

In 1998 Graham Duk joined BAMR and has succeeded in growing the business into what it is today. Frank retired in 2008 and Graham, who is the eldest of three sons, has been running the business ever since. “The company name is an abbreviation of what was initially British American Manufacturers Representatives,” Graham explains. “As the company expanded and increased its supplier base, the name was changed to British Allied Manufacturers Representatives, but is still known by the abbreviation BAMR.”

BAMR has placed more focus on its online presence over the last five years, and mainly uses its website and print media to reach new business. It currently employs six staff members, which has doubled over the last two years due to growth in the company, and its sales expansion into sub-Saharan and most of the rest of Africa.

“Although we get a lot of referrals from satisfied customers, our distributor network is a key component of our strategy to reach new markets and industries. BAMR is a small family business and we have mostly relied on word of mouth for sales and marketing. We don’t have FAEs or sales reps, as most of our client base and reputation as a thought leader in the industry has been built over the last 73 years of being in the business. We have a good relationship with our distributors, situated throughout South Africa, who promote our products to existing and potential clients,” Graham says.

BAMR offers training on a regular basis, in partnership with the company Elcometer, which comes out from the UK for the purpose. These training courses are conducted in the main cities around the country, as well as in Namibia, Botswana and potentially Zimbabwe soon. It also does in-house training for its bigger clients, and in March this year it appointed a key accounts manager who works from Northcliff in Johannesburg.

“BAMR has steadily grown over the 73 years of being in the industry. We have gained new suppliers and let go of others. Our main supplier, Elcometer, made its first export sale in 1947 to BAMR and has always been our biggest supplier. Our product focus has always remained the same: supplying quality control instrumentation to the industry. We represent some of the market leaders in the world in southern Africa and strive to combine quality products at competitive prices, with personalised service.”

Graham says Elcometer gauges are considered the best value-for-money gauges in the industry, and has recently launched equipment specifically for the abrasive blasting industry. On an interesting side-note, the first ever coating thickness gauge that was manufactured by Elcometer was used in an early James Bond movie.

“Our vision is to maintain our position as a thought leader in the industry and a leading supplier of quality coatings and corrosion measurement instrumentation and equipment in Africa. We want to be the best in what we offer,” he concludes.


Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.

Read more...
From the editor's desk: A good servant and a bad master
Technews Publishing (SA Instrumentation & Control) News
In our new AI-generated world it was inevitable that the Nobel Committee would have noticed. And last November two pioneers of artificial intelligence, John Hopfield and Geoffrey Hinton, won the Nobel Prize ...

Read more...
Festo 100th Anniversary: Celebrating a century-long legacy of innovation and commitment
Festo South Africa News
Festo has officially begun celebrating 100 years of groundbreaking technology, commitment and enduring partnerships. To kick off this historic milestone celebration, their Customer Innovation Day and ThankYou Party series brought together customers, partners and employees to reflect on their journey and look ahead to an exciting future.

Read more...
German Chancellor visits Beckhoff at Hannover Messe
Beckhoff Automation News
As part of the traditional Hannover Messe opening tour, Federal Chancellor of Germany, Olaf Scholz visited German company, Beckhoff Automation. Hans Beckhoff, managing director and owner of Beckhoff Automation, presented his company and its comprehensive expertise in the field of software and AI.

Read more...
Iritron celebrates 25 years of excellence
Iritron News
When Iritron, a leading provider of engineering and industrial solutions was founded in 2000, it was on the principles of exceptional service and lasting part-nerships. Today, Iritron has grown from a small team of four into a company of over 120 employees, serving clients across South Africa and beyond.

Read more...
A racing partnership
SKF South Africa News
In one of motorsport’s most demanding arenas, a partnership forged in engineering precision and high-performance ambition has proven its worth. SKF, a global leader in bearing technology and innovation, celebrated a remarkable milestone in partnership with SVR Toyota GAZOO Racing, taking second position overall at the 2025 Dakar Rally.

Read more...
Question and Answer: Martin Hiller, portfolio director of AATF
News
AATF is here.

Read more...
Two weeks to go: AATF 2025 welcomes Africa’s industrial future
News
With less than two weeks to go, the countdown to Africa Automation Technology Fair 2025 is on - and there’s never been a better time to register.

Read more...
SEW-EURODRIVE grows its African footprint to become a leading force on the continent
SEW-EURODRIVE News
Momentum continues to grow behind the ambitious plans of SEW-EURODRIVE South Africa to become a leading force in the continent’s industrial gearbox business, drives and automation solutions.

Read more...
Schneider Electric at AATF
Schneider Electric South Africa News
Schneider Electric will be participating in the 13th edition of the Africa Automation and Technology Fair

Read more...