News


BI leverages synergies across Hudaco Group

December 2019 News

As part of the Hudaco Group, Bearings International (BI) is able to leverage synergies across a broad range of companies, meaning it can offer a complete product basket across its branch network countrywide.

In order to maximise this leverage across diverse industries, BI has successfully implemented a new Business Development Leader (BDL) management structure, with a dedicated and focused approach the core market segments of mining, agriculture, sugar, OEMs, steel, FMCG, automotive, services and infrastructure, wholesale and retail, cement, pulp and paper and chemicals.


Victor Strobel.

In addition, BI has appointed Victor Strobel as offer marketing manager, reporting directly to BI business unit head at the Parkhaven head office. Strobel oversees the product management team with the goal of consolidating marketing efforts for profitable growth.

“BI’s approach is to target existing and potential customers at grassroots level,” he explains. “The BDL team, on the other hand, will look specifically to nurturing cooperative relationships with all relevant internal and external stakeholders.”

From bearings to variable speed drives (VSDs), motors, gearboxes, sprockets and chains, BI offers total solutions for a diverse range of customers, applications, and industries. Tier 1 automotive OEM applications, for example, are serviced from BI’s warehouse in Parkhaven, which also features a bonded store facility.

An example of the diversification into ancillary products is adding electronic motor control solutions from Varispeed to the extensive offering. Varispeed has just launched its VDrivePlus and AlphaDrive-Micro VSDs onto the market.

The Varispeed VSD’s are supplemented by the Bauer electric motor range from BI. “For BI, it is all about the breadth of our product offering, which extends far beyond our customers’ core focus,” concludes Strobel. “This is because we look at customer requirements holistically, which is a great way to introduce our customer base to the larger Hudaco Group.

“While the customer bases are different, there are definite synergies that we can tap into. It is all about positioning ourselves as a total solutions provider that is a single point of contact for all customer needs, as well as making them aware of everything else we are able to offer. This is where BI’s focus on customer service and support is critical, as we are able to back-up all of our products with the necessary technical expertise and experience.”

For more information contact Bearings International, +27 11 899 0000, info@bearings.co.za, www.bearings.co.za




Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Plan your media strategy with Technews Publishing
November 2019 , News
Dear Marketer, Have you ever looked back on a year and wondered how you survived it? For the majority of South Africans, 2019 started benignly enough, cosily wrapped in the blanket of Ramaphoria that ...

Read more...
From the editor's desk: The power of 23
December 2019, Technews Publishing (SA Instrumentation & Control) , News
Have you ever looked back on a year and wondered how you survived it? For the majority of South Africans, 2019 was such a year. It started benignly enough, cosily wrapped in the blanket of Ramaphoria ...

Read more...
Robust absolute linear position measurement
December 2019, ATI Systems , News
Temposonics, an MTS Systems company, is a leading supplier of magnetostrictive sensors, which are rapidly becoming the transducers of choice in many applications.

Read more...
Honeywell helps transform petrochemical operations
December 2019, Honeywell ACS South Africa , News
Honeywell has announced that Braskem Idesa has adopted a hands-free, wearable connected technology solution at its plant in Veracruz, Mexico. Honeywell’s Intelligent Wearables will allow Braskem Idesa ...

Read more...
Lonza selects Rockwell Automation for digital transformation of pharmaceutical operations
December 2019, Rockwell Automation , News
Lonza has selected Rockwell Automation for the turnkey implementation of the strategic vision to bring the digital factory to nine facilities that manufacture drug capsules. The Swiss-based company, founded ...

Read more...
Rocket car arrives in South Africa
December 2019 , News
The Bloodhound LSR car has arrived at Hakskeenpan, the dry salt lake bed in South Africa’s northern Cape province, where over the next month a 25-strong crew will run tests that may see it exceed 800 ...

Read more...
Europe’s largest-ever Emerson Users Conference to be held in Milan
December 2019, Emerson Automation Solutions , News
The largest-ever Emerson Global Users Exchange in Europe will be taking place in Milan, Italy, in 2020. The biennial conference will be held at the Milano Convention Centre from March 18 to 20, with current ...

Read more...
World record for Festo’s BionicOpter
December 2019, Festo , News
The Festo BionicOpter will be included in the 2020 Guinness World Records. The chapter ‘Robots’ presents the most amazing records from the world of super robots and artificial intelligence. The Festo ...

Read more...
BMG’s Food & Beverage Expo voted a success
December 2019, Bearing Man Group t/a BMG , News
BMG’s recent Food & Beverage Expo, held at the BMG World distribution and engineering facility, has been voted a great success. “Highlights of the event included presentations from guest speaker, Linda ...

Read more...
Nidec extends warranty on Commander drives
December 2019, Nidec , News
Control Techniques has launched a free, five-year warranty for its Commander range of general-purpose drives. Anyone who purchases a drive from the Commander range will now be able to register to extend ...

Read more...