Once again proving that it’s the definitive platform for its 145+ exhibitors to showcase their industrial technology solutions, the KwaZulu-Natal Industrial Technology Exhibition (KITE) attracted a captive audience of over 4200 industry decision makers.
Nick Sarnadas, portfolio director at Specialised Exhibitions Montgomery, explains that the exhibition’s success stems from its multi-layered approach to promoting its diverse exhibitor base: “Obviously, the exhibition stands take centre stage. The interactive stands provide the visitors with an opportunity to experience the best-of-breed industrial technology solutions in the KZN region, all under one roof. Not only does this eliminate the hassle of having to source every single solution from a variety of suppliers who may be scattered all over the province, but it also places visitors in a position where they have access to live demonstrations on a wide variety of products and services.”
In addition to the exhibition, various educational and training opportunities were available to the visitors. For the first time, the exhibition hosted the Artisan Training Zone. Organised by the Artisan Training Institute (ATI), this dedicated area allowed visitors to see artisans demonstrate the trade skills they had learned at the Institute. According to representatives, the interest exhibited by the visitors was very encouraging.
Sarnadas says that the feedback received from both the exhibitors and visitors underlined the success of the event in bringing suppliers and consumers of industrial technology together in a highly positive and productive manner.
“What a fantastic turnout,” said Ernie Koopmans of Integration-Services. “It was my first time exhibiting at KITE and it has exceeded all my expectations. I’m over the moon.”
Long-term exhibitors, Beckhoff Automation, were equally pleased with the number of high-quality sales leads they received. “KITE fulfills three major goals for us: connect with new customers; discuss new technology with existing customers; and reinforce our brand in the industry,” said the company’s Kenneth McPherson.
“We are thrilled at the response from both the exhibitors and visitors to KITE and we are grateful to the support received from our sponsors, the various representative industry bodies and our partners. We are now in the planning stages for KITE 2021, which will mark 40 years since the show was launched,” says McPherson.
| Tel: | +27 11 835 1565 |
| Email: | marketing@specialised.com |
| www: | www.specialised.com |
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