RS Components, the trading brand of Electrocomponents, the global distributor for engineers, has reached an agreement to integrate Festo pneumatics products into its range, providing industrial customers with an even wider choice of brands from the distributor. RS is now a key part in the distribution strategy of Festo, a global player in pneumatic and electrical automation technology. The two companies have agreed to align in key markets across the globe.
The Festo range complements the RS Pro pneumatics offering and is another step by the distributor to serve the needs of its customers when sourcing products for specific applications.
This launch will strengthen the RS offering in all markets, particularly those where the Festo brand is very strong. In Germany, for example, Festo has a significant share of the market. RS will initially offer around 1000 stocked products and plans to offer an extended range soon afterwards. The initial launch will be across Europe and South Africa, with an agreement in principle to extend this at a later stage.
It will be supported by several sales and marketing activities at a global and local level.
Gian Paolo Arosio (left) and Kevin Shield.
“This partnership is great news for our industrial customers,” said Gian Paolo Arosio, senior vice president Europe at Festo. “With unrivalled access to industrial customers and market-leading service and support, RS is a perfect match for us as a distribution partner.”
“By partnering with this leading industry player, we are addressing the gap in our pneumatics offering and enhancing our service to engineers,” said Kevin Shield, head of category A&C at Electrocomponents. “The Festo range is powerful and well-proven, thanks to huge efforts in research and development.”
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