SEW-Eurodrive has intensified its focus on growing business in Africa. In total, the company now boasts a presence in over 46 countries and locally it has 220 employees and four assembly plants in Johannesburg, Nelspruit, Cape Town and Pinetown, with a dedicated service plant in Port Elizabeth.
An African strategy team, formed last year, identified various key areas within Africa and it was decided to form clusters under regional managers to ensure a focused approach in each area. This strategy aligns with the company’s credo of getting closer to the customer.
The South African office now services 11 countries in the southern African region, including Namibia, Angola, Zimbabwe, Zambia, Botswana, Mozambique, Malawi, Swaziland, Lesotho, Madagascar and Mauritius.
Rob Green.
Rob Green, sales manager in Johannesburg heads up the Exports division and points out the considerable success achieved in southern Africa. “Madagascar and Mauritius have been important contributors to this success over the past two years due to the sugar and mining sectors. Another region performing well is Namibia where success is being achieved in the mining, fishing and food and beverage industries.”
Through its purpose-built drive academy located in Johannesburg, SEW-Eurodrive has trained more than 500 people in the application of drive technology. Green reveals that the academy has recently supplied a training solution to a large Malawi-based manufacturer that uses a number of standardised products. “The training solution entails a training demo bench containing all the products in the plant. In addition to the plug-and-play bench, we also included full product training on all the associated equipment,” explains Green.
Looking ahead, Green is optimistic about the outlook in Africa. “We have experienced overwhelming success in recent years, and I anticipate that trend to continue, especially as investment across Africa looks set to rise exponentially in the coming years,” he concludes.
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