With industrial activities experiencing growth in many African countries, Zest WEG Group has made a strategic commitment to support its customers throughout the lifecycle of the equipment it supplies, no matter where they are located.
“A key focus of this support is our network of branches and distributors,” says Quentin Korff, the Group’s African business development manager. “We currently have registered businesses in Mozambique, Tanzania, Zambia and Ghana, with distributors in Botswana, Namibia, Zimbabwe, Kenya, the DRC and Nigeria. The distributors have all received comprehensive training on our product range and most of them have visited the WEG facilities in Brazil to view the production process firsthand.”
As part of its after sales value-add, Zest regards training of both distributors and customers as a high priority. The group has a fully equipped training centre at its headquarters in Johannesburg, run by a dedicated training officer. Training focuses primarily on the theory and maintenance of variable speed drives (VSDs) and electric motors.
Training in progress at Zest WEG Group training centre.
The group’s strategically placed distributors have the technical capabilities to respond immediately to customers in their areas, and, if they are unable to solve the problem, a specialist is deployed from South Africa. These distributors also carry stock of the electric motors and VSDs specific to their local markets, enabling quick response to customer requests.
Korff says that the team is able to support all products in the field with technical back-up and spares. “Most players in African industry have corporate offices in South Africa, but we make it our business to visit their outlying project sites to gain an understanding of the procurement philosophies and to provide a link between strategic management at headquarters and the people on the ground at the project sites.
“For the future, our efforts to service industrial developments in countries across Africa will be guided by the presence of project hot-spots,” concludes Korff. “We are focusing on what we do best and making sure we listen to our customers and respond in the most appropriate way. Doing things better is a philosophy entrenched in the culture of our business.”
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