News


The Jim Pinto Column: Could two new books help transform capitalism and exceed the limits of growth?

October 2012 News

Radical re-vision of capitalism

Using his intuition to sniff out what people really want, Howard Bloom rose to prominence in the ‘70s/’80s music industry. He achieved great success with stars like Billy Joel, Prince, Michael Jackson, Bette Midler and many others. Now approaching 70, he seems to have settled down to writing visionary books.

In the past, I extolled Bloom’s, ‘Global Brain’ as one of the most significant books I have ever read. Then his ‘Lucifer Principle’ resonated with me.

And then in 2010 Bloom came out with, ‘The Genius of the Beast: A Radical Re-Vision of Capitalism’, an iconoclastic, big-picture view of the transformation of mankind by its machinery. I got sidetracked before I finished the book, but started again after my recent comments on the changing paradigms of capitalism. This time I could not put it down.

Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilisation deserve to survive?

Howard Bloom has radically new answers. He insists that there is a hidden imperative in the adaptations of capitalism that can lift us from the current economic crisis and make us a leader in the next-generation economy.

Bloom sees crisis as opportunity for the whole human race. In more than 80 short, fast chapters, his insights sweep over centuries and millennia, drawing parallels that become clear. He expresses a radically new way to see the astonishing mechanisms of capitalism. He shows that what many regard as the end is just the beginning of things never before imagined.

Bloom explains the regular cycles of boom and bust as mechanisms that cause explorations and then consolidations. He shows why capitalism’s next great leap will not come through financial manipulations, but by the emergence of radically new ways that will benefit humanity. The key lies in his big-picture view. He reveals the deeper meaning beneath what we have thought of as crass materialism. He shows how successive change upgrades the nature of human developments.

‘Genius of the Beast’ rewrites the history of capitalism. Asks Howard Bloom: “What is the beast? It is capitalism that, beneath the surface, hides astonishing human abilities to adapt and succeed.”

This brilliant, inspirational work of daring ideas offers more than just hope. It offers new levels of understanding that can literally redefine how we think about how humanity is progressing.

Exceeding the limits of growth

In the 1970s an environmental study, ‘The Limits to Growth’ predicted that the world is on track for disaster. But no one really took the warning seriously because one of the sad facts about futures is that people are more willing to listen to optimists.

A new study by MIT researchers used computers to model several possible future scenarios. It compared real-world data from 1970 to 2000 with the business-as-usual scenario, and confirmed the prognosis – if humans continue to consume more than nature was capable of providing, global economic collapse and population decline could occur by 2030.

However, the MIT study also noted that unlimited economic growth was possible, IF governments forged policies and invested in technologies to regulate the expansion of humanity’s ecological footprint.

Providing abundance is humanity’s grandest challenge. A new book, ‘Abundance’ by tech entrepreneur turned philanthropist Peter Diamandis and award-winning science writer Steven Kotler describes how the growth challenges can be met. The book shows how four forces: exponential growth technologies; do-it-yourself innovators; techno-philanthropists; and the rising billions – are combining to solve humanities biggest problems.

The book gives plenty of reason for optimism. It establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs. It examines human need by category: water, food, energy, healthcare, education, freedom. And it introduces dozens of innovators who are making great strides in each area: Larry Page, Steven Hawking, Dean Kamen, Elon Musk, Bill Joy, Ray Kurzweil, Ratan Tata and Craig Venter, among many, many others.

Jim Pinto is an industry analyst and commentator, writer, technology futurist and angel investor. His popular e-mail newsletter, JimPinto.com eNews, is widely read (with direct circulation of about 7000 and web-readership of two to three times that number). His areas of interest are technology futures, marketing and business strategies for a fast-changing environment, and industrial automation with a slant towards technology trends.

www.jimpinto.com





Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Rooibos heads to space in groundbreaking South African STEM initiative
News
Rooibos seeds will be sent to the International Space Station as part of a first-of-its-kind South African initiative combining space-based plant science with hands-on STEM education for learners in the Cederberg region and Cape Town.

Read more...
From the editor's desk: Turning the tide
Technews Publishing (SA Instrumentation & Control) News
Our last few Sustainable Manufacturing guides have tracked the changes in the energy industry in South Africa. This year, I found that the story has moved on still further. South Africa’s manufacturing ...

Read more...
Engineering a more inclusive future
News
Women engineers at Zutari are helping shape resilient communities across Africa and the Middle East, while inspiring the next generation to enter the profession in areas ranging from water security to large-scale urban developments.

Read more...
Schneider Electric inspires future women engineers
Schneider Electric South Africa News
Schneider Electric welcomed female engineering students from its education partner Sedibeng TVET College, Sebokeng to its Midrand headquarters for its Mandela Day Mentorship Café initiative, transforming a day of service into a day of inspiration, learning and opportunity.

Read more...
Supporting an inclusive circular economy transition in South Africa
News
The Department of Science, Technology and Innovation has released its Circular Economy Science, Technology and Innovation strategy. The document sets out how research, development and innovation can support South Africa’s shift away from a linear economic model.

Read more...
Why sustainability and resilience matter more than ever to navigate the ESG backlash
News
ESG, once heralded as a pragmatic framework for embedding long-term resilience into business, is facing growing resistance. The backlash we are seeing may appear reactionary, but it should not distract us from the facts. In this climate, I often find myself returning to the core purpose behind sustainability - creating long-term value in a world of escalating uncertainty.

Read more...
Electra Mining Africa showcases the technologies shaping tomorrow’s industry
News
Taking place from 7 to 11 September 2026 at the Johannesburg Expo Centre in Nasrec, Electra Mining Africa will showcase thousands of products, technologies and services from more than 1000 local and international exhibitors.

Read more...
From the editor's desk: Building a better future
Technews Publishing (SA Instrumentation & Control) News
   This issue of SA Instrumentation & Control includes our Sustainable Manufacturing Industry Guide, which has some great examples of companies actively contributing to a net-zero carbon future. It’s also ...

Read more...
Latest automation innovations on show at Electra Mining Africa 2026
News
Electra Mining Africa 2026 will showcase new developments in mining automation, AI-integrated safety systems, digital power solutions and CNC simulation technology, alongside a new outdoor Orange Zone exhibition area at the Johannesburg Expo Centre.

Read more...
Tech4Tomorrow Winter School inspires future innovators in Hammarsdale
News
Counter Space Learning hosted its Tech4Tomorrow Winter School, bringing robotics, programming and artificial intelligence to learners who might not otherwise have access to these technologies.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved