Haddy scales AI-enabled adaptive microfactories with Siemens Xcelerator
July 2026
IT in Manufacturing
Haddy, a USA based additive manufacturing company, has adopted the Siemens Xcelerator open digital business platform to scale local additive manufacturing using circular materials across industries including furniture, marine and defence.
Founded around the idea that additive manufacturing can support both local production and circular material use, Haddy produces large-format components using robotic additive manufacturing processes and recyclable and biodegradable materials designed to stay in use. Products are made to be taken back at end of life, reprocessed into feedstock and returned to production, helping reduce waste and keep materials out of landfill. Materials are sourced domestically in the USA to help reduce transportation-related emissions while supporting local supply chains.
“Our goal is to keep materials in use and production close to where products are needed,” says Jay Rodgers, chief executive officer at Haddy. “Adopting Siemens Xcelerator helps us connect design, automation and manufacturing in a way that supports circularity, local sourcing and rapid iteration while using data and AI to continuously improve how our microfactories operate.”
Haddy delivers this model through a network of digitally standardised, AI-enabled microfactories. By producing closer to where products are needed and relying on data and software to maintain consistency across sites, the company aims to reduce supply chain complexity while supporting more resilient, low-waste production.
To support this approach, Haddy uses Siemens Xcelerator to connect product design, manufacturing planning and automation through a consistent digital thread. Siemens’ Designcenter software is used to design large-format parts produced through additive manufacturing and prepare designs for robotic production. Teamcenter software manages product data and configuration across sites, while SINUMERIK, Siemens’ computer numerical control (CNC) platform primarily for machine tools, provides high-precision motion control and execution on the shop floor, including the integration of industrial robots. In Haddy’s microfactories, SINUMERIK orchestrates robotic additive manufacturing systems, combining CNC-based path control with industrial robot kinematics.
Haddy is also expanding its use of Siemens’ software as it scales its distributed production model. It has adopted Simcenter Optistruct software to assist with product optimisation and validation of its large-scale products. Alongside this, Haddy is leveraging NX X Manufacturing, a cloud-enabled manufacturing solution, to define build strategies, support computer-aided machining part programming, simulation and verification, and execute complex large-format robotic additive manufacturing processes.
“Haddy is showing how manufacturers can rethink production by combining the power of the AI-enabled digital twin and local manufacturing with circular material strategies,” says Tony Hemmelgarn, president and chief executive officer at Siemens Digital Industries Software. “By building a digitally connected, software-defined manufacturing model, Haddy is creating a scalable approach that helps maintain consistency across sites while supporting more resilient and sustainable production.”
For more information contact Siemens South Africa, [email protected], www.siemens.co.za
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