SEW-EURODRIVE builds support, trust into Africa

April 2024 News

Companies in various sectors across Africa are wanting to harness the power of modern advancements in drive technology, and SEW-EURODRIVE is there with the solutions and the support. “Many operations around the continent are still using conventional technology, but are looking for ways to improve efficiencies and productivity,” says Jonathan McKey, national sales and marketing manager at SEW-EURODRIVE. “They are also wanting to reduce their carbon footprint and energy costs, and we have the solutions for them.”

The company is driving a concerted strategy to bring these solutions closer to customers through extending its local in-country presence. Having expanded and upgraded its facility in Aeroton near Johannesburg, SEW-EURODRIVE now boasts entities in Zambia, the Democratic Republic of Congo (DRC) and Kenya. The office in Tanzania has been thriving for ten years already.

“This year, we are setting up additional resources in Botswana, Zimbabwe, Eswatini and Mozambique,” says Tebogo Moloi, who is in charge of Business Development Africa. “Our philosophy is to build local businesses on the strength of their local expertise and market knowledge, bringing us closer to customers with enhanced offerings of technology and services.”

With the local representatives being well qualified and experienced in their markets, SEW-EURODRIVE supports them with the necessary facilities and stockholding, and also specialised training. Moloi highlights that site visits to customers can become both more frequent and more valuable.

“From our in-country bases, we are closer to customer sites and can deliver high value technical support when requested during our visits,” he says. “Regular engagement means that we build relationships of trust with customers by seeing their working environment and understanding their needs and challenges.”

McKey explains that SEW-EURODRIVE is actively diversifying its offerings in Africa to meet each market’s specific requirements. Having established a firm base in South Africa over the decades as geared motor specialists, it has grown into after-sales service and industrial gear (IG) units.

“Given the large installed base of geared motors and IG units in Africa, we can now also service and repair competitor products by leveraging our growing technical capability around the continent,” he says.

McKey adds that as part of its standard and complimentary services around Africa, SEW-EURODRIVE conducts on-site surveys to assess customers’ operational infrastructure. The company can then recommend modernised solutions to enhance efficiency and reliability. “We also conduct energy audits, and advise on our energy-efficient solutions to reduce costs and carbon footprints,” he says.


Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Empowering education and learning through innovation
Festo South Africa News
Education stands as the cornerstone of progress in a world propelled by innovation and driven by the passion for learning. Recognising the pivotal role of learning institutions in shaping tomorrow’s leaders, Festo Didactic has launched the groundbreaking Fluid Power Blue Moon Special to revolutionise learning experiences in higher educational institutions, training centres, and Technical Vocational Education and Training colleges.

Women engineers contribute to a culture of safety and innovation
ABB South Africa News
International Women in Engineering Day (INWED) recently marked its 11th anniversary, with the theme of #EnhancedByEngineering. This annual event celebrates the contributions of women engineers worldwide, highlighting their role in enhancing lives and livelihoods through their work. Among these remarkable individuals, two talented engineers from ABB are building a brighter future for all of us.

RS South Africa celebrates women in engineering
RS South Africa News
International Women in Engineering Day, an annual event that celebrates the incredible contributions of women engineers worldwide, is marking its 11th anniversary under the theme of #EnhancedByEngineering.

SEW-EURODRIVE to showcase drive innovation at Electra Mining
SEW-Eurodrive News
SEW-EURODRIVE has expanded its presence at Electra Mining Africa this year with added exhibition space that showcases its innovations in automation and electronics. This complements the company’s large landmark stand, which has always been a favourite for visitors.

Driving sustainable development through education and innovation
RS South Africa News
RS South Africa is committed to nurturing the next generation of engineers, innovators and technologists, recognising them as the driving force behind sustainable development.

The just energy transition starts at the Solar Youth Academy
Life Choices and GREEN Solar Academy are breaking ground with tangible results from their Solar Youth Academy. Their aim is to produce work-ready interns for the solar industry.

Zutari coordinates MeerKAT radio telescope array
Leading consulting engineering and infrastructure advisory practice, Zutari is continuing its involvement with the world-leading MeerKAT radio telescope array, where it has played a leading role since the project first broke ground.

Schneider Electric named the world’s most sustainable company
Schneider Electric South Africa News
Schneider Electric has topped the list of the World’s Most Sustainable Companies for 2024 by Time magazine and Statista.

WEG Africa Ghana marks 15 years of service
WEG Africa News
WEG Africa’s Ghana operation has transformed into a fully-fledged branch. Through an expanded network of Value Added Resellers (VARs), the branch has boosted its capacity to deliver tailored and responsive solutions to a diverse customer base in West Africa.

Connecting with stakeholders at Electra Mining Africa
Trafo Power Solutions is set to make a significant impact at this year’s Electra Mining Africa, and will use the platform to connect with stakeholders and reinforce its position as a leader in electrical power solutions.