Africa Automation Technology Fair announces new 2021 dates

January 2021 News

The Africa Automation Technology Fair will now take place from 7-9 September 2021 at The Ticketpro Dome in Johannesburg, South Africa, delivering a significant ROI for exhibitors and providing a much-needed platform for live and virtual connection between automation technology stakeholders engaged in bringing solutions to Africa.

Carol Weaving, managing director for Reed Exhibitions Africa, unpacked the decision, taken following a robust study amongst exhibitors and visitors which indicated strong support for holding a live event in September 2021. This was followed by a virtual round table discussion with key stakeholders.

“We are delighted to be able to inform our industry partners that we will be going ahead with the Africa Automation Technology Fair Africa as a live event with a hybrid value add, incorporating the best characteristics of a live showcase, and complimented by exciting new virtual features,” says Weaving. “Our sentiment survey revealed that 84% of visitors confirmed they wanted to attend the Africa Automation Technology Fair in 2021 provided the necessary precautions are in place with regards to safety protocols related to the COVID-19 pandemic.”

Johan Maartens, CEO of the Society for Automation Instrumentation Mechatronics and Control (SAIMC), commended Reed Exhibitions for making the decision to move the event to a later slot in 2021: “In times as unprecedented as these, it is commendable that Reed Exhibitions has taken the initiative in consultation with key industry stakeholders, like our members, to move the event to a later date. The SAIMC is in full support of the event.”

“With the extra virtual features, we will cater for any African and international visitors who may not be able to attend the physical element of the show,” says portfolio director, Chardonnay Marches. “This will benefit visitors and exhibitors by connecting additional African and international visitors that would not have been able to attend the live event, meaning that even more networking will take place.”

Thorough research and preparations has been made to ensure that the live/hybrid event adheres to all stringent safety protocols and regulations. The venue will be able to accommodate up to 4 000 visitors per day to allow the necessary physical distancing.

For more information contact Leatitia van Straten, Reed Exhibitions, +27 71 884 8366,,


Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Breathers and spin-on elements form part of BMG’s filtrations solutions
November 2020, Bearing Man Group t/a BMG , News
BMG’s fluid technology filtration solutions comprise a wide range of fluid power components and systems, which are supported by the team’s broad technical capabilities to ensure fluids operate within the required cleanliness standards.

Emerson appoints Akberet Boykin Farr as vice president of Diversity and Social Responsibility
November 2020, Emerson Automation Solutions , News
Emerson has announced the appointment of Akberet Boykin Farr as vice president of Diversity and Social Responsibility, effective December 1, 2020.

Endress+Hauser invites you to its virtual trade fair booth
January 2021, Endress+Hauser South Africa , News
Endress+Hauser is breaking new ground by bringing customers closer to its products, solutions and services in a flexible and informative way through a virtual exhibition booth.

ABB and BI extend partnership to include high-efficiency IE3 motors
January 2021 , News
As an extension of the partnership between the two companies, low-voltage IE3 motors from ABB Africa will now be distributed by Bearings International.

From the editor's desk: Hardwired to survive, can we beat coronavirus in 2021?
January 2021, Technews Publishing (SA Instrumentation & Control) , News
According to the Smithsonian, it was around four million years ago that our earliest ancestors broke the evolutionary mould and walked upright for the very first time. Over the course of the next few ...

AM Systems Integrations
January 2021 , News
AMSI is a specialist systems integrations company whose core offering is in plant optimisation and automation.

From the editor's desk: Isolation economy could quicken the pace of 4IR adoption
November 2020, Technews Publishing (SA Instrumentation & Control) , News
The coronavirus pandemic has highlighted a problem that the manufacturing industry was already uncomfortably aware of – its traditional ecosystems are too cumbersome to cope with the variety of choice ...

Pepperl+Fuchs continues Its Digital Event Series and invites you to its second Online Summit
October 2020, Pepperl+Fuchs , News
Pepperl+Fuchs invites you to its second Online Summit: register now, free of charge, to gain access to this fully digital event, which will be held from 17-19 November.

Cummins ships 800 QSK60 engines to China for use in data centres
November 2020 , News
Cummins has shipped 800 QSK60 series engines to China, where they will be installed in data centres to help communities stay connected through the reopening of the economy.

Rockwell Automation and Microsoft expand partnership
November 2020, Rockwell Automation , News
Partnership aims to empower manufacturers with agility, intelligence, and scale to deliver digital transformation initiatives, from the cloud to the edge.