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IBG - SA Instrumentation & Control Buyers' Guide

1 November 2019 News

Dear Marketer,

Have you ever looked back on a year and wondered how you survived it? For the majority of South Africans, 2019 started benignly enough, cosily wrapped in the blanket of Ramaphoria that enveloped us all at the end of last year. By the beginning of February though, the blanket had worn thin, and in the months that followed, it offered little comfort against the chill of bad news sweeping the country.

It all culminated on Saturday 2 November in a headline to the effect that ratings agency Moody’s had revised its assessment of South African government debt from stable to negative. But this time there was a glimmer of hope. The Springbok rugby team had made it all the way to the final of the World Cup, where they would face England later that day. The rest is history. Thanks to the power of sport, 57 million South Africans will end the year filled with pride in the belief that anything is possible if we stand #StrongerTogether.

As we start planning for next year, let's take this strong and positive attitude forward into a new decade of marketing challenges. At Technews Publishing, we're energised, ready and can’t wait to tell you about our new vision and offerings. We’d like nothing better than to help you design a custom media strategy that enables you to look back on every year with this same sense of pride.

Click here to download the 2020 media profiles of your choice.

But before you do, please take note of these key points which apply to all our publications:

• Keep a keen eye on our successful traditional offerings, but also be alert to the new features/sectors in all our magazines, as well as some completely new platforms: an online supplement on Home Automation (including home security), Tech Jobs Network job portal, conferences, and breakfast seminars.

• Our integrated offering of monthly print issues, annuals, website, news briefs, direct mailers and conferences enable readers to access content in whatever form suits them at anytime. And marketers can promote their company through whichever platform suits their objective.

• Savvy business-minded readers and marketers understand the value of our targeted audiences with content that has been vetted by our experienced and qualified editors.

• Our circulation team carefully monitors all our deliveries and SAPO is currently stable. However, we have converted a significant number of our readers to delivery via courier to mitigate any possible future instability - 64% so far, and climbing.

• All our websites are responsive – meaning content and advertising formats work with whatever device the reader is using.

• Our online ads target readers of our news briefs and online publications only, so our advertisers know that they are being seen by the right people.

• We run our own ad server with strict click-fraud mitigation systems.

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