News


The Jim Pinto Column: Will asymmetric motivation resolve the skills enigma?

April 2009 News

Global automation perspectives

My column for Automation World was written in Bangalore, India – after having spent some time in Australia a few weeks before, then a couple of weeks in England, then South Africa and India. Perhaps this helped my global perspectives, which I shared from afar.

The assumption has been that the US and industrialised nations will keep leading in knowledge intensive industries, while underdeveloped and developing countries focus on lower skills and lower labour costs. That has changed. Many countries around the world now compete.

Through inexpensive, universal communications technology, knowledge work is migrating worldwide to the highest-quality, lowest-cost providers. Productivity has become a fierce, head-to-head competition between regions and nations. Whoever makes things better-faster-cheaper wins. The prize is wealth – a higher standard of living.

The human factor – ‘asymmetric motivation’ – is forcing change. In advanced regions such as North America and Europe, salaries are high and the motivation to work long hours is limited to those few who have natural drive. By contrast, in developing countries, the push for upward mobility is intense, which results in huge productivity differences.

Innovation will be a key driver for growth. And that may come from virtually anywhere – not just the advanced First World countries.

Within the next two decades, India will overtake China to become the world’s most populous country. Both countries’ middle-class populations are advancing quickly to produce and consume a vast amount of products, services and energy. Everyone’s growth plans must take into account the markets in these and other major, advancing countries.

In a fragile financial environment, look for new automation leaders to emerge through acquisition, perhaps even from China or India. Look for BIG changes.

Automation skills enigma

The skills shortage in America mirrors the continuing decline of interest in automation jobs. Few consider a factory job an exciting career; most just drift into it by happenstance.

The speed of change brings a mismatch of skills. Experienced people know all the old things like instruments, controllers, good wiring practices and safety procedures. But they are relatively inexpert with new digital skills like networking and communications, which comes through younger, usually lower-paid technicians.

In the final analysis, the problem is pay. Many bright young engineers insist that in American industry at large, there is not any shortage of engineering skills – just lack of rewards.

To circumvent the problem of skills shortages, or perhaps to reduce costs, many end-user companies simply contract whole projects to large automation suppliers or systems integrators, or even go offshore. But that merely passes the problems along, and the company loses control of vital engineering skills.

And therein lies the rub. The automation careers that are generally not held in high regard here in the US are greatly respected and even coveted in developing countries like India, S. America and the Far East. Today’s global market offers easy availability of foreign engineers, with skills that match the need and willingness to fill the gaps.

Many are lulled into thinking that it is only the low-skilled jobs that are going offshore. That is simply not true. More and more high-value design and systems-engineering positions are being filled offshore, leaving little but systems integration and manual labour to be done locally.

Let us talk solutions to this skills enigma: recognition that the automation profession remains at the core of a country’s success, the key to its prosperity.

Jim Pinto is an industry analyst and commentator, writer, technology futurist and angel investor. His popular e-mail newsletter, JimPinto.com eNews, is widely read (with direct circulation of about 7000 and web-readership of two to three times that number). His areas of interest are technology futures, marketing and business strategies for a fast-changing environment, and industrial automation with a slant towards technology trends.

www.jimpinto.com





Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

The Road to the Indaba: Arthur Goldstuck on automation, AI and Africa’s industrial readiness
RX Africa News
As part of The Road to the Indaba editorial series, we turn the spotlight on Arthur Goldstuck, one of the Africa Automation Indaba 2026’s most anticipated speakers - a thought leader whose research continues to shape how industry understands technology adoption across the continent.

Read more...
The Road to the Indaba: Dr Horman Chitonge on policy, regulation and enabling Africa’s automation growth
RX Africa News
In this edition of The Road to the Indaba, the focus turns to Dr Horman Chitonge, whose expertise in economic development and public policy brings critical insight to one of the Indaba’s most important discussions.

Read more...
Schneider Electric to become Official Energy Technology Partner of McLaren Racing
Schneider Electric South Africa News
Schneider Electric will become the Official Energy Technology Partner of McLaren Racing.

Read more...
Closing the skills gap: how WearCheck training boosts asset reliability
Wearcheck News
Condition monitoring specialist company, WearCheck is tackling the skills gap head on, offering a wide range of practical, hands-on courses that cover various topics related to condition monitoring and maintenance.

Read more...
Young SA scientists awarded medals at IRIS Global Symposium in India
News
Young local scientists have been awarded gold and silver medals at the recent Initiative for Research and Innovation in STEM global symposium in India, where they displayed their scientific brilliance.

Read more...
60 day reduction in Kriel outage earns Eskom innovation award for Steinmüller Africa
News
Steinmüller Africa’s crane-free rigging solution has shortened the Kriel Unit 6 outage by 60 days, earning the company’s site team the 2025 Eskom Kriel Managers Award for innovation.

Read more...
Buyout model for solar investment
News
Sustainable Power Solutions has introduced a buyout model that converts existing solar and battery systems into immediate capital for South African businesses.

Read more...
From the editor's desk: A tool not a crutch
Technews Publishing (SA Instrumentation & Control) News
Every year, the dictionaries try to summarise a year of human behaviour with a single word, the word of the year. You can question the value of this, but it’s quite entertaining. Words are important, ...

Read more...
Timken funds Kids Haven STEM classroom
News
A bright new chapter in digital education has begun at Kids Haven with the official opening of a fully equipped STEM classroom at the Kids Haven Village. This exciting addition was generously donated by Timken South Africa and expertly installed by Breadline Africa.

Read more...
Technology trends that will and won’t shape 2026
News
A whitepaper by ABI Research shows that a clear trend is taking shape, and 2026 is set to be characterised by practical, outcome-driven change.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved