News


The Jim Pinto Column: Will asymmetric motivation resolve the skills enigma?

April 2009 News

Global automation perspectives

My column for Automation World was written in Bangalore, India – after having spent some time in Australia a few weeks before, then a couple of weeks in England, then South Africa and India. Perhaps this helped my global perspectives, which I shared from afar.

The assumption has been that the US and industrialised nations will keep leading in knowledge intensive industries, while underdeveloped and developing countries focus on lower skills and lower labour costs. That has changed. Many countries around the world now compete.

Through inexpensive, universal communications technology, knowledge work is migrating worldwide to the highest-quality, lowest-cost providers. Productivity has become a fierce, head-to-head competition between regions and nations. Whoever makes things better-faster-cheaper wins. The prize is wealth – a higher standard of living.

The human factor – ‘asymmetric motivation’ – is forcing change. In advanced regions such as North America and Europe, salaries are high and the motivation to work long hours is limited to those few who have natural drive. By contrast, in developing countries, the push for upward mobility is intense, which results in huge productivity differences.

Innovation will be a key driver for growth. And that may come from virtually anywhere – not just the advanced First World countries.

Within the next two decades, India will overtake China to become the world’s most populous country. Both countries’ middle-class populations are advancing quickly to produce and consume a vast amount of products, services and energy. Everyone’s growth plans must take into account the markets in these and other major, advancing countries.

In a fragile financial environment, look for new automation leaders to emerge through acquisition, perhaps even from China or India. Look for BIG changes.

Automation skills enigma

The skills shortage in America mirrors the continuing decline of interest in automation jobs. Few consider a factory job an exciting career; most just drift into it by happenstance.

The speed of change brings a mismatch of skills. Experienced people know all the old things like instruments, controllers, good wiring practices and safety procedures. But they are relatively inexpert with new digital skills like networking and communications, which comes through younger, usually lower-paid technicians.

In the final analysis, the problem is pay. Many bright young engineers insist that in American industry at large, there is not any shortage of engineering skills – just lack of rewards.

To circumvent the problem of skills shortages, or perhaps to reduce costs, many end-user companies simply contract whole projects to large automation suppliers or systems integrators, or even go offshore. But that merely passes the problems along, and the company loses control of vital engineering skills.

And therein lies the rub. The automation careers that are generally not held in high regard here in the US are greatly respected and even coveted in developing countries like India, S. America and the Far East. Today’s global market offers easy availability of foreign engineers, with skills that match the need and willingness to fill the gaps.

Many are lulled into thinking that it is only the low-skilled jobs that are going offshore. That is simply not true. More and more high-value design and systems-engineering positions are being filled offshore, leaving little but systems integration and manual labour to be done locally.

Let us talk solutions to this skills enigma: recognition that the automation profession remains at the core of a country’s success, the key to its prosperity.

Jim Pinto is an industry analyst and commentator, writer, technology futurist and angel investor. His popular e-mail newsletter, JimPinto.com eNews, is widely read (with direct circulation of about 7000 and web-readership of two to three times that number). His areas of interest are technology futures, marketing and business strategies for a fast-changing environment, and industrial automation with a slant towards technology trends.

www.jimpinto.com





Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

RX Africa and Messe Muenchen India join forces to strengthen business platforms in Africa
RX Africa News
Messe Muenchen India has announced a strategic partnership with RX Africa to strengthen the scale, reach and market impact of its premier co-located trade fairs, analytica Lab Africa and IFAT Africa, ahead of their 2027 editions.

Read more...
John Thompson secures order for bagasse-fired boiler
News
John Thompson, a division of ACTOM, has secured an order for a 320 t/h bagasse-fired boiler for what is set to become the world’s largest greenfield sugar mill development in Indonesia.

Read more...
From the editor's desk: Consistently not stupid
Technews Publishing (SA Instrumentation & Control) News
Over the years I’ve followed Charlie Munger. He’s considered to be one of the greatest investors and thinkers on decision making in the past century, and spent six decades as Warren Buffett’s business ...

Read more...
South Africa’s space balls
Editor's Choice News
South African engineers are preparing to take low-frequency radio astronomy to the Moon with three locally developed B.A.L.L.S. spheres aboard China’s Chang’e-8 mission. This could pave the way for a 55-antenna lunar array and marks another step in the country’s growing space engineering capability.

Read more...
RS South Africa announces 2026 Student Project Fund winners
RS South Africa News
RS South Africa has awarded 13 engineering students with R10?000 worth of products each through its 2026 Student Project Fund, supporting projects spanning renewable energy, robotics, warehouse automation and STEM education.

Read more...
Certified gas meter module
News
Sensirion’s next-generation SGM5304 gas meter module has completed certification to the harmonised EN 17526 standard, simplifying MID approval and speeding customers’ route to market.

Read more...
Trafo Power Solutions expands market share
News
Trafo Power Solutions is expanding its market share in mining, industrial, infrastructure, data centre and renewable energy applications through technical expertise, application-specific engineering and responsive customer support.

Read more...
Engineering solutions to keep coal power plants viable in a renewables-driven grid
News
Steinmüller Africa showcased engineering solutions at Enlit Africa 2026 that let existing coal-fired power stations run efficiently at much lower loads, helping the grid absorb a growing share of variable renewable energy.

Read more...
Trafo Power Solutions returns to Electra Mining Africa
News
Trafo Power Solutions returns to Electra Mining Africa 2026 with a portfolio that has expanded well beyond dry-type transformers into fully engineered electrical power solutions for mining, industrial and infrastructure operations across Africa.

Read more...
SAIMC INSPIRE conference extends abstract submission deadline
SAIMC SAIMC News
Following requests from our sponsors, the SAIMC INSPIRE conference has officially extended the abstract submission deadline to 28 August 2026.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved