IT in Manufacturing


Immersive engineering for the industrial metaverse

February 2025 IT in Manufacturing

Siemens Digital Industries Software has announced that it is delivering on its next-generation immersive engineering roadmap in collaboration with Sony Corporation. This brings together Siemens’ NX software for product engineering with Sony’s breakthrough head-mounted display (HMD) to enable the industrial metaverse.

The XR HMD (SRH-S1) features Sony’s high-definition 1.3-type OLED Microdisplays with 4K resolution, and its proprietary rendering technology enables real-time, high-definition and realistic rendering of 3D objects. It also has a pair of controllers optimised for intuitive interaction with 3D objects and precise pointing. The head-mounted display is also optimised for extended creative use, designed with comfort and stability in mind.

“We embarked on this collaborative project with Sony to deliver the power of the industrial metaverse to our community of designers, engineers and manufacturers directly in our flagship product engineering software,” said Bob Haubrock, senior vice president of Product Engineering Software at Siemens Digital Industries Software. “Our collective teams have built a set of tools that revolutionise how mixed reality is used in the engineering space. This not only supports global collaboration based on high-fidelity 3D models, but also enables co-creation directly on vital 3D CAD data in a managed, secure environment. We are now making this next generation set of technologies available to our customers.”

“Since announcing our collaboration with Siemens we’ve had opportunities to get direct feedback from Siemens’ customers about the technology, and as Siemens’ NX users ourselves, we were excited that many of them share our enthusiasm for the potential of immersive engineering,” said Seiya Amatatsu from the XR Technology Development Division at Sony Corporation.

“Siemens’ immersive engineering technology helps our designers and engineers see, design and edit parts more easily with the unique controllers, enabling our customers to experience their car at human scale before it is built, and helping stakeholders from production to collaborate easily with designers and engineers to validate parts before manufacturing,” said Ian Briggs, founder and head of Design at Briggs Automotive Company (BAC).

The Siemens immersive engineering toolset brings the power of mixed reality to the product engineering and manufacturing community, enabling high-fidelity mixed reality and 3D-focused collaboration. It includes:

NX Immersive Explorer: A headset-agnostic solution that designers and engineers use to conduct informal design reviews and collaborate using 3D CAD data derived from Siemens NX software for product engineering.

NX Immersive Designer: Designed from the ground up to take advantage of the capabilities of Sony’s HMD and creative controllers, this enables designers and engineers to interact, manipulate and collaborate around graphically rich 3D product models natively in NX, without the need for additional preparation or software. Using Sony’s Ring and Pointer controllers for object interaction and precise 3D geometry manipulation, designers and engineers can interact directly with product prototypes, NX commands and menus.

NX Immersive Designer supports augmented, mixed reality environments to place virtual objects in the real world, conduct design sessions in a high-fidelity virtual design review space and/or through large scale, high-resolution virtual monitors to extend and supplement the virtual design session. For even more efficient interaction, users can take advantage of NX Voice Command Assistant in the immersive environment to navigate multiple levels of menus and clicks with simple, easy-to-use spoken keywords.

NX Immersive Collaborator: This builds on the capabilities of NX Immersive Explorer and Designer to allow organisations of all sizes to take advantage of both co-located and remote design review with multiple participants. NX Immersive Collaborator requires Siemens cloud-enabled NX X to host design collaboration and review sessions. Participants can join using local VR or desktop view for broad collaboration options. Value-based licensing tokens are used for only hosting sessions, with participants able to join remotely for free.

Availability

NX Immersive Designer is available for all NX customers with the latest updates and through Siemens value-based licensing. NX Immersive Collaborator is available with the NX X update and also through value-based licensing. The NX Immersive Engineering tools have been developed to work exclusively with Sony’s HMD offering that includes 4K OLED Microdisplays and dedicated controllers. The HMD with the controllers is needed for both NX Immersive Designer and Collaborator.


Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

AI data centres, nature and innovation
Schneider Electric South Africa IT in Manufacturing
Artificial intelligence is driving unprecedented demand for data centre capacity, with liquid cooling now central to managing the heat generated by high-density GPU clusters. Schneider Electric examines how next-generation data centres can balance performance with environmental responsibility.

Read more...
Siemens powers next-generation reusable spacecraft development
Siemens South Africa IT in Manufacturing
A European aerospace startup focused on reusable space systems, has adopted Siemens Xcelerator software to connect engineering disciplines, reduce rework and accelerate spacecraft development, cutting the path from concept to flight hardware to nine months for its orbital demonstration capsule.

Read more...
How to navigate the high-stakes economics of AI infrastructure
IT in Manufacturing
Nearly 60% of data centre operators are expected to adopt liquid cooling within five years as AI workloads drive demand for higher rack densities. Understanding the full financial picture of liquid cooling, from capital investment to long-term operational savings, is now essential.

Read more...
Sinamics G210X for advanced pump, fan and compressor applications
Siemens South Africa Motion Control & Drives
Siemens has introduced the Sinamics G210X, a frequency converter for pump, fan and compressor applications combining easy engineering, IP55 protection and integrated S2 system redundancy for reliable operation in demanding infrastructure environments.

Read more...
Protecting the digital mine
RJ Connect IT in Manufacturing
As mining becomes increasingly connected and automated, cyber threats are emerging alongside the benefits of digitalisation. RJ Connect and provides rugged networking, edge computing and cybersecurity technologies from MOXA to help protect critical mining operations from evolving attacks.

Read more...
SICK launches AI-powered 3D quality inspection
SICK Automation Southern Africa IT in Manufacturing
SICK has combined deep learning with 3D height data analysis in its Nova machine vision platform.

Read more...
Predictive maintenance is the critical enabler for AI data centre liquid cooling systems
IT in Manufacturing
As liquid cooling becomes essential for AI data centres, predictive and condition-based maintenance are emerging as critical enablers of thermal stability. Schneider Electric argues that the infrastructure is already generating the data needed and the question is whether operators are equipped to use it.

Read more...
Siemens software scales with Simple Energy EV development
Siemens South Africa IT in Manufacturing
: Simple Energy, an Indian electric two-wheeler manufacturer, has expanded its use of Siemens Xcelerator software to manage complex vehicle variants and enterprise-level bills of materials, accelerating product development as its EV portfolio scales.

Read more...
ESG as a growth lever
RS South Africa IT in Manufacturing
Leading organisations are treating ESG not as a compliance obligation but as a practical tool for operational efficiency, supply chain resilience and business performance, with data and collaboration central to unlocking its value.

Read more...
Preparing Africa’s data centres for the demands of autonomous AI
Schneider Electric South Africa IT in Manufacturing
Africa’s data centre infrastructure must evolve significantly to support agentic AI workloads, with GPU-intensive computing, advanced cooling and reliable power demanding a fundamentally different approach to facility design and investment.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved