Emerson Process Management recently launched ‘Emerson’s Industry-Shaping Series’ in the Middle East and Africa, a new format of customer seminars and learning events aimed at the growing demand from end users for solution-based applications.
The Series consists of three programs that cater to specific interests related to process automation. The Forum Series gathers Emerson and industry executives in discussions focused on innovation, macro business trends and critical issues influencing their industries in an environment that fosters open exchange between thought leaders. The Automation Series provides automation professionals with in-depth knowledge about how technologies are relevant to their business, engaging attendees through a variety of presentations, technology exhibits and interactive demonstrations. The Service Series shows how service and lifecycle support enable businesses to maximise productivity and uptime, and reduce cost. The format of the Service series is presentations and exhibits on topics that span the entire product and plant lifecycle.
‘Emerson’s Industry-Shaping Series is designed to enable our customers to recognise specific areas in the design, operations, and maintenance of their facilities that will provide them with a competitive advantage in their market space,” said Dave Tredinnick, president of Emerson Process Management, Middle East and Africa.
The inaugural event in the series was on February 25th in Doha, Qatar, and was very favourably received. In the future, Industry-Shaping Series events will take place in Jubail, Saudi Arabia; Muscat, Oman; Fujeirah, UAE; Johannesburg, Cape Town, Durban, South Africa and North West Africa.
“The event does not follow a one-size-fits-all model. Each event will be designed to meet the specific interests of an industry, and then further subdivided into the disciplines and management levels within the process automation environment of that industry. There will be events tailored for senior business leaders and consultants, for control system and instrumentation engineers, plant operations, and equipment-specific reliability specialists and plant-wide maintenance personnel. This is part of our commitment to cultivate thought leadership, process automation familiarity, and service innovation across the Middle East and Africa,” concluded Tredinnick.
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