Arnold Schwarzenegger kicked off CeBIT with the following words: “Losers whine but winners move forward in a strong and powerful way.” Rittal’s presentation at CeBIT, complete with a live display of an operational data centre and more than 100 innovations spread over an exhibition space of 1700 m², provided impressive proof that the company is one of the winners. Schwarzenegger, Governor of CeBIT partner state, California, and German Chancellor Dr. Angela Merkel were keen to see this proof for themselves and visited the Rittal stand early on the first day of the show.
Friedhelm Loh, chairman of the board and owner of the Friedhelm Loh Group in which Rittal is the largest company, welcomed the illustrious guests to Rittal’s stand in Hall 12 and told them “We not only claim that using our technologies boosts efficiency and helps the environment, we prove it too.”
Bernd Eckel, vice president in charge of international sales at Rittal, addressed Governor Schwarzenegger directly, saying, “California has indicated its intention to achieve energy savings of 20% in the public sector by 2015. Today, Rittal will show you how to achieve this.” Schwarzenegger was impressed. “These are just the kind of solutions I am looking for,” he said, and invited the Rittal management team to Sacramento for further discussions. Chancellor Merkel, a regular guest at Rittal stands at the major spring trade fairs, praised the company’s innovative strength. She indicated her interest in the future technologies ‘made by Rittal’ – in particular eco-friendly fuel cell systems.
The provision of airconditioning in data centres is a key energy-saving application for Rittal solutions. Enclosure-based cooling eliminates the need for airconditioning in the server room. Rittal also leverages the benefits of renewable energies and free cooling by outside air. Geothermal energy has already successfully been used for cooling in initial customer applications, and the innovation leader from Herborn is experimenting with the use of solar heat for climate control.
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