Africa Automation Fair acquired by Thebe Reed Exhibitions

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November 2015 News

Thebe Reed Exhibitions has announced that it has acquired Africa Automation Fair, the premier automation industry event in southern Africa.

Africa Automation Fair played host to 82 exhibiting companies from across Africa and international automation industry during the inaugural 2015 event, from 5-7 May. The event attracted more than 4000 industry visitors from within South Africa and across the sub-Saharan region. Africa Automation Fair will complement Thebe Reed Exhibitions’ existing portfolio of leading trade fairs.

Hanli Goncalves (left) and Carol Weaving.

Carol Weaving, managing director Thebe Reed Exhibitions, said: “Africa Automation Fair has established itself as the industry’s leading event with an unparalleled reputation for delivering quality and innovation. We are delighted to be welcoming event founder Hanli Goncalves to the Thebe Reed Exhibitions team and look forward to taking the event to even greater heights.”

Richard Mortimore, chief executive officer, Reed Exhibitions UK and director, Thebe Reed Exhibitions, said: “The acquisition of Africa Automation Fair is an important step for Thebe Reed Exhibitions and evidence of our commitment to building an exciting portfolio of events in the African region. Partnering with Thebe in 2013 allowed us to combine its success in the region with Reed’s global brands and extensive sales networks, and it is events like Africa Automation Fair which give us great confidence for the future of the exhibitions industry.

Hanli Goncalves, founder of Africa Automation Fair, commented: “I am very excited to be working with Thebe Reed Exhibitions and looking forward to steering Africa Automation Fair to even greater success. I have always admired the marvellous success of Thebe Reed Exhibitions and have a strong relationship with the Thebe Reed Exhibitions team. We will be able to take advantage of Thebe Reed Exhibitions’ established resources and global experience that will undoubtedly help to ensure we continue to surpass market expectations in delivering a show of exceptional quality.”

The next edition of Africa Automation Fair will take place at the Ticketpro Dome in Johannesburg, South Africa, on 13-15 June 2017.

For more information contact Cindy Wandrag, Thebe Reed Exhibitions, +27 (0)11 549 8300, [email protected], www.thebereed.co.za

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Africa Automation Fair acquired by Thebe Reed Exhibitions

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