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A new strategic alliance

August 2015 News

Consolidating a longstanding partnership, BMG and Danfoss Drives have signed a strategic alliance agreement that augers well for both companies, stakeholders and customers.

“This new development formalises and strengthens the original distribution agreement for Danfoss variable speed drives and soft starter range, which has been in place since 2007,” says David Dyce, division manager of BMG Electronics. “Through this alliance, BMG is set to increase awareness of the Danfoss brand; create a stabilised pricing structure; and ensure efficient enquiry turnaround times and a reliable support service for Danfoss systems.

Seen at the signing event are, from left : Mick Baugh, sales manager, BMG Electronics; David Dyce, division manager, BMG Electronics; Marco Airola, senior sales director, Danfoss southern Europe; Leif Flojgaard, president, Danfoss Middle East & Africa; Gavin Pelser, managing director, BMG Engineering; Roland Sargent, sales manager, Danfoss South Africa.
Seen at the signing event are, from left : Mick Baugh, sales manager, BMG Electronics; David Dyce, division manager, BMG Electronics; Marco Airola, senior sales director, Danfoss southern Europe; Leif Flojgaard, president, Danfoss Middle East & Africa; Gavin Pelser, managing director, BMG Engineering; Roland Sargent, sales manager, Danfoss South Africa.

The Danfoss range of technically advanced variable speed drives and soft starter systems, is available from BMG’s national branch network of over 140 outlets. It enhances energy savings, food preservation, care for the environment and optimum productivity. “With a complementary product and customer base and a perfect business ethics fit, BMG and Danfoss are committed to working closely with industry to achieve a more efficient and sustainable environment and contribute to a productive and globally competitive region,” he continues.

BMG’s R350 million expansion of its distribution and engineering facilities in Johannesburg includes new electronic workshops and a technical resources centre for the repair, maintenance and commissioning of the Danfoss product range. This 24 hour service is supported by mobile technicians who conduct onsite breakdown and routine maintenance when necessary. BMG delivers daily to all major centres around South Africa. Its purchasing system at Danfoss will become e-based, providing live updates on delivery times to ensure a highly efficient supply chain process.

BMG currently has BEE Level 3 certification, with recognition as a value-add supplier (VAS). This allows the market to source Danfoss equipment from BMG and comply with the B-BBEE charter. This status represents a significant benefit to customers as a BEE procurement recognition of 137,5% against all purchases from BMG can be claimed.

For more information contact Dave Dyce, BMG Electronics, +27 (0)11) 620 1530, daviddy@bmgworld.net, www.bmgworld.net



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