News


Engineering students to explore the food and ­beverage industry in 2015

February 2015 News

Now that the 2014 PneuDrive Challenge Engineering Design Competition has been concluded, SEW-Eurodrive and Pneumax, co-sponsors of the competition, have announced that students will need to design a ‘Game Changer’ for the food and beverage industry in 2015.

DTI statistics for commodities associated with the food and beverage industry report that the industry was valued at more than R132 billion in 2013. It is also an industry that the South African government has identified as one of the top three priority areas for creating jobs, with a plan to see the creation of 145 000 jobs in agro-processing by 2020. Through challenging young mechanical, electronic and mechatronic engineering students to design applications which improve productivity in ways that benefit the bottom line, the sponsors have created a valuable platform to bring academic potential and the real needs of businesses in this industry closer together.

Game changers needed

Food and beverage companies are under pressure worldwide. Small, medium and large businesses in this constantly changing and competitive industry face a myriad of essentially unpredictable challenges. Adverse weather conditions, legislation changes, rising commodity prices, higher transportation costs and consumers becoming increasingly conscious of what they purchase are a few to mention.

Large companies have more resources and better access to capital to address challenges. However, it is the small-to-medium size processors and manufacturers that have to proactively find solutions to these pressures if they want to maintain or grow market share. Such businesses, which often lack easy access to finance, need to unlock potential growth opportunities by implementing efficient and well-managed systems. It is here where innovative ideas from talented engineering students could play an important role.

Technology + innovative engineering + talent = growth potential

The importance of offering students access to the latest drive and pneumatic technology, and how these can be used practically in industry, cannot be stressed enough. With the rollout of the competition to universities around the country at the beginning of each year, the sponsors typically find that students have very limited, if no knowledge at all, about the latest technology that is available. This suggests a serious gap in student understanding of how the technology can be used to improve business and manufacturing processes.

Started in 2008, the PneuDrive Challenge has proven itself as a successful model that can accelerate the introduction of young engineers to the technology. In 2015, the competition organisers will be on the lookout for talented young engineers brave enough to think out of the box, and with the potential to design applications that could make a significant impact in the food and beverage industry. Roadshows, technology workshops and coaching interventions throughout the year will aim to introduce, support and nurture students so that they can take a step into industry with confidence.

The winners of the competition will receive a 10-day, all expenses paid trip to Germany and Italy where they will have an opportunity to present their designs to the head offices of the sponsor companies. SEW-Eurodrive and Pneumax also offer more than R300 000 worth of equipment to competing universities to ensure that future students are afforded the opportunity to experiment with the latest in drive engineering and pneumatic technology.

For more information contact Rene Rose, SEW-Eurodrive, +27 (0)11 248 7000, [email protected], www.sew.co.za or Nicci Solomons, Set Point Group, +27 (0)11 923 7000, [email protected], www.pneumax.co.za



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Hitachi Energy ramps up global and African investments
News
Hitachi Energy ramps up global and African investments to support grid readiness for the AI era.

Read more...
Experience ICRA 2026 right here in Gqeberha, South Africa
News
The IEEE International Conference on Robotics and Automation (ICRA) is the largest robotics, automation, artificial intelligence, and manufacturing conference in the world. You can experience the premier keynote and plenary presentations in Gqeberha.

Read more...
What to expect at Africa Automation Indaba 2026: From AI readiness to bankable automation projects
RX Africa News
Africa Automation Indaba 2026 will give delegates a practical view of what it takes to move automation from ambition to implementation with a two-day programme focused on industrial readiness, skills development, policy alignment, investment realities and the future of intelligent operations.

Read more...
SKF achieves SaiMechE CPD accreditation
SKF South Africa News
SKF South Africa has achieved SaiMechE CPD accreditation, a decisive step that empowers the next generation of engineers.

Read more...
Elevating artisanal skills is key to revitalising South Africa’s economy
ACTOM Electrical Machines News
We need to challenge the stigma attached to artisanal and technical careers, and we also need a mindset shift supported by the schooling system so that young people understand future career pathways, choose subjects accordingly, and recognise that artisanal and technical skills carry equal value in a modern economy.

Read more...
One visit, five shows: practical solutions for safer, smarter operations
News
Five co-located shows will bring together the full picture of how organisations manage risk, compliance, infrastructure and energy.

Read more...
From the editor's desk: A little bit of magic
Technews Publishing (SA Instrumentation & Control) News
Whatever your view is of America today, the Artemis II mission showed the world that it can still deliver moments of wonder. For a few days, the chaotic headlines gave way to something more. Who could ...

Read more...
Electra Mining Africa 2026
News
Electra Mining Africa will take place at Nasrec, Johannesburg from 7 to 11 September 2026.

Read more...
Woman of Stature Awards South Africa
News
In a powerful recognition of excellence in a traditionally male-dominated industry, Thabisile Phumo won the Woman in Mining and Engineering award at the 2026 Woman of Stature Awards South Africa.

Read more...
AVEVA to spotlight industrial intelligence at AVEVA Day
News
AVEVA will host AVEVA Day South Africa 2026 on 22 April with the theme ‘Accelerating Africa’s Industrial Future: Harnessing AI, Digital Twins and Data-Driven Operations for Sustainable Growth’.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved