In a strategic move to fortify its presence in South Africa, I-MAK, a premium brand under the umbrella of Bearings International (BI), recently embarked on a very successful countrywide roadshow. I-MAK specialises in gearboxes, geared motors and power transmission solutions, a focus it has maintained for over 50 years. The company’s gearboxes power and propel hundreds of thousands of machines worldwide across diverse applications. BI general manager, Robert Sillis emphasised the importance of this initiative. “The Country Road Show was not merely a product showcase, but also played a crucial role in unveiling I-MAK’s cutting-edge products across BI’s extensive local branch network,” he said.
The roadshow included product training sessions and the distribution of sales tools to managers and sellers. It focused on industrial sectors grappling with downtime challenges, specifically targeting the mining, food and beverage, utilities, agriculture and automotive sectors. It also presented I-MAK’s complete standard geared unit range to Bearings International representatives and senior managers in the geared units division. This comprised inline, bevel and shaft mount helical units. The event included presentations on the features and benefits of the brand and products, and how they fit into the overall strategy of Bearings International.
The roadshow proved to be an invaluable experience for all stakeholders, as sellers underwent rigorous training conducted by internal product experts. Armed with this knowledge, they can now present the product to customers and decision makers, identifying winning factors and delivering tailored solutions to maximise uptime.
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