“The key to sustainable growth in Africa is partnering with locally owned companies which have proven track records, are technically sound, have strong market knowledge and a business culture aligned with our own,” says Taylor Milan, Africa business development executive at Zest WEG.
The company, a fully owned subsidiary of WEG, currently has 28 appointed partners in 22 sub-Saharan African countries outside of South Africa, and is expanding its footprint into new sectors across the regions. With extensive manufacturing and assembly facilities in South Africa, Zest WEG is driving its African growth strategy through local partnerships with carefully selected value-added resellers (VARs).
“The local content mandate is playing an increasingly important role in the supply of equipment and services into the formal business sector across the African continent,” adds Milan. “It brings services closer to the customer, while empowering local business and building local economies.”
He highlights that the company’s VARs are also chosen for their technical and operational capability and capacity to offer customers more of Zest WEG’s portfolio of products and services.
“While our early offerings focused primarily on electric motors, the company now promotes a comprehensive portfolio of electrical products and solutions,” he says. “These include geared motors, low and medium voltage drives and automation, panels, MCCs, E-houses, power and distribution transformers, mini-substations, a selection of traditional and renewable and hybrid power generation solutions as well as electrical infrastructure and mobile solutions.”
Milan notes that the business is also diversifying beyond mining into other sectors, notably oil and gas. On a global level, WEG has been active in this industry for many years and has built a strong industry-specific product portfolio and knowledge base. Other sectors where gains are being made in sub-Saharan Africa are agriculture, general industry, water, cement and utilities.
The company’s presence has been strengthened recently with the appointments of established local company Panaco as its VAR in the Katanga region of the Democratic Republic of Congo, Magare Company Limited in Tanzania, and Repelectric in Kenya, with a number of other appointments currently being finalised across sub-Saharan Africa.
“Zest WEG’s Africa network is also increasing the number of local repair facilities that meet OEM standards,” concludes Milan. “It is of considerable benefit for customers to have localised WEG-accredited repair facilities in-country. This increases local support, while ensuring that equipment repairs are carried out in accordance with WEG specifications to deliver the performance and longevity that customers and OEMs expect from WEG products.”
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...Fuel your competitive edge with tech that transforms
News
The KwaZulu-Natal Industrial Technology Exhibition 2025, taking place from 22 to 24 July at the Durban Exhibition Centre, offers a vibrant, solution-focused platform tailored to the unique needs of KwaZulu-Natal’s industrial, manufacturing, engineering, maritime, agricultural and mining sectors.
Read more...Schneider Electric launches first registered Innovation Hub in Africa Schneider Electric South Africa
News
Schneider Electric has officially launched its first registered Innovation Hub in Africa. This provides an interactive environment where visitors can explore the company’s integrated solutions across key segments and businesses such as energy, buildings, data centres, industrial, and power and grid.
Read more...A strategic milestone for Conical Technologies Conical Technologies
News
Conical Technologies has been appointed as the sole distributor in southern Africa for Mibbo, manufacturers of a vast array of products for the automation industry.
Read more...Robotics TechTalk at UKZN
News
The Scientific Multidisciplinary Advanced Research Technology Lab at the University of KwaZulu-Natal recently held an exciting TechTalk. It was an opportunity to introduce students to the IEEE Robotics and Automation chapter, SAIMC, and the Robotics Association of South Africa.
Read more...Schneider Electric honoured with Gender Leader Award Schneider Electric South Africa
News
Schneider Electric has been awarded the Gender Leader Award at this year’s Africa CEO Forum. This award acknowledges those organisations operating in Africa that have shown a significant and continuous commitment to gender diversity and inclusion.
Read more...Africa Automation Technology Fair 2025 closes on a high note
News
The Africa Automation Technology Fair 2025 officially wrapped up after three dynamic days at Gallagher Convention Centre, cementing its status as Africa’s leading platform for industrial automation, AI and IoT.