The importance of attending Electrex 2000

Jan 2000 News

President of the SA Institute of Measurement & Control John Immelman has put forward a number of compelling reasons for nation-wide industry attendance at Electrex, Instrumentation & Control 2000.

Globally, companies are rightsizing and downsizing to increase their competitiveness. Many have gone so far, especially in the instrumentation departments, that there are barely sufficient people to cope with the existing workload, let alone release some to attend trade shows. Yet, improvement involves constant effort. Every aspect of the business must be examined to find ways to increase up-time; increase throughput; reduce costs; improve quality and optimise processes. These improvements demand a major commitment in investigating new methods of plant automation; ways to tighten controls, paths to improve productivity. All of these, and more, can be learned at focused trade exhibitions.

Electrex 2000 is a case in point: Interkama, the world's largest measurement and control exhibition, was held in Düsseldorf in October 1999. This event showcased the very latest in equipment and methodologies which, more than any other industry, are designed to contribute to productivity improvements. Not many South Africans were able to visit Interkama '99, but they can not afford to miss Electrex 2000. Much of the technology and equipment that was on show at Interkama will be featured at Electrex 2000. This is the chance to expose staff to the latest strategies from around the world - here in South Africa.

Companies owe it to themselves to expose as many of their people as possible to the latest control, measurement and factory automation philosophies. While it may be tempting to send only the upper echelon engineers, very often the best ideas and innovations come from the people who face the problems on a day-to-day basis - and are desperately looking for solutions. Exhibitions make sense, and in our industry, Electrex 2000 is the intelligent option: in three days, a broad cross-section of people from a plant or factory can get a technology update at a fraction of the cost of other training programmes. South African companies are doing their best to compete on level terms with global competition. Staying in touch with measurement technology is not a 'nice to have'; it is vital to survival.

"Don't encourage your people to attend Electrex 2000 - insist on it."

For further information or exhibition bookings, contact Sue Philipson at TML Reed Exhibitions Johannesburg office on tel: (011) 886 3734, fax: (011) 781 1270 or e-mail:

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