Major international fairs can be of great benifit to SA exhibitors
May 2000
News
Rhomberg Electronics
Over 270 000 decision-makers from all over the world attended the Hannover Fair 2000 held at the end of March in Hannover, Germany. 7250 exhibitors displayed products in more than 18 000 categories at this prestigious annual trade fair.
South Africa was conspicuous by its low level of participation. This is the view of John MacDonald, Managing Director of Rhomberg, which was one of only three South African companies participating in the event.
"It was enormously successful for us," said MacDonald, "and our theme "Proudly made in South Africa" was a winner. In particular, our products such as the Protector MP830 electronic motor protection relay, which was unique at the fair, and our range of pressure and temperature measuring instruments attracted a lot of attention. We even had large Japanese competitors coming to our stand and taking photographs."
Rhomberg, a leading Cape Town-based designer and manufacturer of instrumentation and industrial automation products, exports more than 65% of its production to 35 countries worldwide. "It was, therefore, important for us to be at this fair where we were able to strengthen ties with our international distributors, appoint new distributors as well as make contact with other manufacturers with the potential of forming strategic alliances. At the same time we also launched Rhomberg's new A-Line DIN rail mount monitoring relays, the Rhomberg Hi-Power range of surge protectors and a range of pressure, differential pressure and temperature switches, pressure transducers and chemical seals.
"We received positive comments about our presence at the trade fair. I was surprised that so few other South African companies were at this prestigious show," said MacDonald. "The success Rhomberg enjoyed proves that South Africans most certainly can compete in the international market with the quality and innovation of the products that we design and manufacture in this country. And, along with the financial support the Department of Trade and Industry offer, participating in these kind of exhibitions becomes feasible," he concluded.
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