More and more measurement instruments are being ordered online from Endress+Hauser. In the first five months of 2020, incoming orders via endress.com nearly doubled. With the introduction of the new FLEX product segmentation structure, integration of the global E-direct portal into the website and further optimisation of the e-commerce area on endress.com, finding and ordering the right products online will be even faster and easier for customers.
“By merging both shops and introducing several innovations on endress.com, we are making it even easier for customers to do business with us digitally,” says Nikolaus Krüger, chief sales officer at the Endress+Hauser Group. “While the global E-direct portal was designed for simple products that serve basic measurement needs, endress.com offers the entire Endress+Hauser portfolio. With the migration on course to be completed by the end of the year, everything will be available at a glance and from a single source online, thus eliminating the need to switch shops and accounts.”
To do that, the FLEX product segmentation was introduced on endress.com. This new feature supplements the existing selection options and divides the Endress+Hauser measurement instrument portfolio into four areas according to the needs of the customer.
The ‘Fundamental’ segment contains basic products that are easy to select, install and operate. ‘Lean’ features reliable and robust instruments designed for the efficient management of core processes. ‘Extended’ shows all innovative process optimisation technologies, while the ‘Xpert’ segment combines specialised products for demanding applications.
“FLEX makes it even easier for our customers to locate the right product for their individual needs,” says Krüger. “The newly revamped e-commerce section provides the best possible user experience. In addition, the endress.com e-commerce area has been expanded with useful functions to improve the user experience. After signing in, customers can now use their ‘My Endress+Hauser’ account to manage all of their activities, such as product offers and orders. The account structure, shopping cart and checkout have been optimised as well. Enhanced order tracking provides full transparency, which now gives customers the ability to call up the status of their orders at any time and from any device.”
Read more...Experience ICRA 2026 right here in Gqeberha, South Africa
News
The IEEE International Conference on Robotics and Automation (ICRA) is the largest robotics, automation, artificial intelligence, and manufacturing conference in the world. You can experience the premier keynote and plenary presentations in Gqeberha.
Read more...Elevating artisanal skills is key to revitalising South Africa’s economy ACTOM Electrical Machines
News
We need to challenge the stigma attached to artisanal and technical careers, and we also need a mindset shift supported by the schooling system so that young people understand future career pathways, choose subjects accordingly, and recognise that artisanal and technical skills carry equal value in a modern economy.
Read more...From the editor's desk: A little bit of magic Technews Publishing (SA Instrumentation & Control)
News
Whatever your view is of America today, the Artemis II mission showed the world that it can still deliver moments of wonder. For a few days, the chaotic headlines gave way to something more. Who could ...
Read more...Woman of Stature Awards South Africa
News
In a powerful recognition of excellence in a traditionally male-dominated industry, Thabisile Phumo won the Woman in Mining and Engineering award at the 2026 Woman of Stature Awards South Africa.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version