The Proudly South African campaign is well underway and many market leaders have joined the drive to promote this country's products and services. One of the founding members is Adroit Technologies, South Africa's leading developer of open automation software.
According to Dave Wibberley, Adroit's managing director, the Proudly South African campaign is more than just a feel-good exercise. "South Africa," says Wibberley, "has a proud track record of developing world-class technology and it is essential that this message is communicated to local and international consumers. Adroit is a perfect example of home-grown technology that has proved to be a global winner and there is no reason that any misperceptions of inferior quality and innovation should impede the success of other South African products."
Dave Wibberley
Wibberley went on to say that, "As founder members of the Proudly South African campaign, Adroit Technologies is vigorously promoting the reality that South Africa has the ability to develop, produce and distribute world-beating technology."
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