Cummins showcases its strength in North and West Africa
May 2019
News
Cummins showcased its strong presence in North and West Africa by occupying three stands at the fifth edition of the Salon Halieutis exhibition, held during February in Agadir, Morocco.
Jaouad Ezzarhouni.
The event attracted a broad spectrum of visitors and Cummins used it as a platform to display its comprehensive range of products, from the KTA19 marine engine to gensets and the Fleetguard range of filtration and coolant products.
Morocco is a leader in Africa in the fishing industry and this presented the opportunity for Cummins to diversify further into this market with its marine engine range, as well as to offer customer support and technical backup services throughout the wider region.
“While we have a long history in Morocco, we were not present in all markets,” said industrial sales and business development leader, Jaouad Ezzarhouni. “Now with the establishment of a Cummins entity we are targeting new opportunities and markets. Marine represents the second largest market for us in the region, second only to mining. Therefore our participation at Salon Halieutis not only generated brand awareness in the region, but reiterated that Cummins’ is one hundred percent behind its large customer base.”
For more information contact Deepa Rungasamy, Cummins, +27 11 589 8512, [email protected], www.cummins.com
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