Brand leaders welcome analytica’s arrival in SA
May 2019
News
Over 120 leading brands and international exhibitors have welcomed the arrival of the international trade fair, analytica, in South Africa, with a strong exhibitor turnout and expanded presence at the upcoming analytica Lab Africa.
“The response has exceeded all expectations,” says Dain Richardson, senior exhibition manager at Messe Muenchen South Africa. “There is a great deal of excitement around the arrival of analytica, the recreation of the Lab Africa brand, and the event’s colocation with two other major events, giving participants a far broader scope and a combined audience of up to 6000 visitors.”
analytica Lab Africa, part of Messe München’s worldwide network of exhibitions, builds on the highly successful Lab Africa exhibition, which Messe Muenchen South Africa acquired in 2017. It will be colocated with food and drink technology Africa (fdt Africa) and IFAT Africa – the premier environmental technology show for water, sewage, refuse and recycling – at Gallagher Convention Centre in Midrand from 9-11 July. The event will include three days of industry-specific conferences, workshops and special features, with knowledge sharing by international leaders in their fields.
Richardson, with a background as a QC analyst and packaging technologist, believes the event will prove engaging and beneficial for professionals across multiple laboratory technology, analysis, biotechnology and diagnostics disciplines, as well as for potential importers and distributors. “analytica Lab Africa is seeing significant international exhibitor interest, and will feature a German Pavilion, Spanish Pavilion, and, for the first time in South Africa, an International Pavilion for companies in countries including the US, UK, France and Japan looking to branch out into Africa,” she says.
With solutions for a range of sectors from pharmaceuticals and cosmetics through to chemicals, analytica Lab Africa will present the latest laboratory technology and analysis equipment, with knowledge exchange platforms and hands on workshops being a key theme throughout.
In addition, there has been huge interest in the industry forum to run alongside the event, says Richardson. Speakers and the full agenda will be announced at the end of May.
For more information contact Leigh Angelo, Messe Muenchen South Africa, +27 11 869 9153, [email protected], www.analytica-africa.com
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