Siemens says it has made great strides in the products and services it offers to clients by incorporating digitalisation across the technology value chain. In order to explain these processes in a way which combines engineering excellence and innovation, Siemens South Africa has developed an augmented reality application to accompany its annual wall calendar.
“On the back of launching the Siemens brand campaign Ingenuity for Life in 2016, we wanted to take our traditional wall calendar and create an immersive experience to communicate our broad product offering in an innovative way,” explains Keshin Govender, head of corporate communications at Siemens South Africa. “This was not just innovation for innovation’s sake. Rather, we wanted to use augmented reality to showcase how our technology makes a positive impact in customer operations as well the downstream effect on society.”
Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as 3D animation, sound, video or graphics. Siemens adapted this technology into a mobile application, allowing users to experience augmented reality from their smartphones and tablets.
“Not only is the Siemens CalendAR app a unique way to engage with our customers but it also reflects the digitalisation of our world and the role Siemens plays,” concludes Govender. “Effective marketing is finding ways to talk about your company, illustrating what you do. It’s about ‘storydoing’ and not just storytelling. For us, that means using technology and innovation in a way that resonates with our customers.”
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