Define Instruments launch in South Africa

November 2014 News

New Zealand-based industrial instrumentation company, Define Instruments, has announced its launch into South Africa. The opening of a branch office in Johannesburg on 1 November will ensure the company’s continued growth in the South African market.

“Having people on the ground will make a huge difference to our capabilities,” says Define Instruments CEO, Anthony Glucina. “We can now hold stock onshore and ensure South African customers enjoy shorter lead times than typically experienced in the past.”

Although Define Instruments has been selling its products in South Africa for over five years, a bricks and mortar office solidifies its commitment to growth in the country.

“We’ll be employing and training South African staff, which will allow us to deliver a great customer experience from end to end,” comments sales manager Rolla Afrogheh.

Define’s innovative products have already gained a reputation in South Africa as some of the easiest and fastest to setup, a feature that has proved popular with industrial technicians around the world. Earlier this year, the company was awarded the ISO 9001 international quality standard and is currently working towards UL certification of its key products before entering the US market.

For more information contact Anthony Glucina, Define Instruments, +64 09 835 1550, [email protected], www.defineinstruments.com

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