It is vital that variable speed drives (VSDs) and electric motors are appropriately matched. This is in part due to the output switching characteristics of variable speed drives and, more importantly, to ensure that end users in industry experience the benefits of system efficiency, reliability and ease of installation.
Rockwell Automation and Actom have launched the latest customer service initiative aimed at simplifying the variable speed drive and motor procurement process. Rockwell Automation has become the de facto recommendation to Actom’s motor customers, and Actom the recommended motor supplier to Rockwell Automation’s variable speed drive customers.
“This synergy opens both companies up to greater exposure in each other’s respective markets,” says Barry Elliott, managing director, Rockwell Automation. “This initiative will help our customers to match our variable speed drives and motor products. Motors and drives often operate dependently of each other in the field, but were not available as a packaged solution from either supplier.”
(From left) Henry Craukamp (Rockwell Automation), Barry Elliott (Rockwell Automation), Mark Wilson (Actom), Paul Cuthbert (Actom) and Antonio Teixeira (Actom).
Medium voltage motors and variable speed drives are promoted by either company through a solution-centric approach, while low voltage drives and motor recommendations fall in line with the industry’s requirement for a commoditised market approach.
“Our companies’ sales teams have familiarised themselves with each other’s products to offer customers detailed, personalised and accurate advice when it comes to sourcing a variable speed drive and motor solution,” Elliott says. “We can interface with each other’s distributors by supplying customers who purchase drives or motors with the matching part numbers, eliminating the need for our customers to research and source their own complementing solutions.”
Customers in the oil and gas industry will further benefit from the synergy to help variable speed drive and motor installations attain an Ex N Certification for operation in potentially explosive environments. “Extensive testing and optimisation means that our products can aid compliance with the ATEX Directive once installed,” Elliott concludes.
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...The top 10 emerging technologies of 2025
News
The World Economic Forum’s top 10 emerging technologies of 2025 are expected to deliver real-world impact within three to five years and address urgent global challenges.
Read more...Comtest calibration user group seminar
News
Comtest invites metrology and calibration professionals to a focused technical seminar series aimed at demystifying some of the most common hurdles in inter-laboratory comparisons.
Read more...Technology leaders shaping 2025
News
In an era where agility, innovation and execution are paramount, ABI Research’s latest report, ‘26 Technology Companies Leading the Way in 2025’ identifies the top players shaping the future across key digital technology segments.
Read more...Omniflex through the decades Omniflex Remote Monitoring Specialists
News
As Omniflex celebrates 60 years of engineering excellence, we take a look back at the decade that saw us really kick in and deliver major engineering projects – the 1970s.
Read more...South Africa’s green hydrogen leap
News
Over the past 12 months, South Africa has solidified its ambitions to become a global green hydrogen leader. Riding on abundant renewable energy resources and strategic partnerships, the country has advanced from early-stage promise to tangible project groundwork. These are the most significant developments from mid-2024 through mid-2025.
Read more...Rewiring the nation
News
South Africa’s energy sector is undergoing a dramatic transformation. Long defined by its heavy dependence on coal, the country is now making significant progress toward a more diverse and sustainable energy mix.
Read more...Africa Energy Review
News
The Africa Energy Review 2024 from PwC outlines how the continent’s energy landscape is shifting in response to global trends, local needs and technological innovation.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version