Penmac plans changes for 2008
January 2008
News
Many instrumentation users in the outlying areas rarely get an opportunity to visit the industrial showcases staged in major centres. The vast distances often prove too costly and time-consuming to provide operational personnel with the opportunity of viewing products from potential suppliers at the same venue. With this need in mind Penmac and the suppliers addressed the problem through the organisation of local roadshows and exhibitions. The aim was to provide a platform for instrumentation users in these areas to view and compare the latest product offerings. The shows are kept simple and the focus is on customer interaction rather than flashy presentation.
A major benefit is the database containing customer related information that is jointly owned by Penmac and the exhibitors. The value of the database is the information it contains on operational personnel who rarely travel to the major centres. While these technical people may not sign the cheques, they have a strong influence on the purchase of new technology.
The company believes it is now time to expand on the initial contact and plans to introduce a suite of tools aimed at maintaining the communication. The service offering in 2008 will be expanded to include virtual exhibitions and control roadshows that will complement the event coordination offering.
The virtual exhibitions will enable suppliers to exhibit their products at cyber venues on a rotational basis. The rota will give designated areas periodic coverage for one month every year, to prevent the concept from being perceived as junk mail. The idea of the controlled roadshow is for exhibitors to vote for exhibition venues in order to maximise visitor attendance and interaction.
For more information contact Malcolm Finlay, Penmac, +27 (0)11 476 2066, [email protected], www.penmac.co.za
Further reading:
From solar to water, onsite plants are the next big industrial resilience shift
News
South African industrial operators who secured their energy supply with onsite solar generation now face the same imperative with water. Robert Erasmus of Sanitech argues that onsite water treatment is the next essential pillar of business continuity.
Read more...
From the editor's desk: Pushing engineering to the limit
Technews Publishing
News
Among the many things robots can do, it’s a lot of fun to follow how fast they are. They go from the Boston Dynamics cheetah, which first reached a record-breaking speed of 45,5 km/h, to the robot Charlie
...
Read more...
Schneider Electric concludes Innovation Summit Middle East and Africa
Schneider Electric South Africa
News
Schneider Electric's Innovation Summit Middle East and Africa, held in Abu Dhabi with more than 2500 attendees, explored the convergence of energy, AI and industrial software, launched an Industrial AI study and announced the NEST Accelerator Programme for energy and industrial tech startups.
Read more...
VEGA brings measurement expertise beyond mining to Electra Mining Africa 2026
VEGA Controls SA
News
VEGA used its Electra Mining Africa 2026 stand to demonstrate that its level and pressure measurement instruments extend well beyond mining, covering water, food and beverage, pharmaceuticals, chemicals, and oil and gas applications across the continent.
Read more...
Sustainable solutions for sugar
Bearing Man Group t/a BMG
News
BMG received a Special Commendation Exhibition Stand Award at the South African Sugar Technologists’ Association Congress, where it showcased an integrated turnkey drive solution designed to simplify the upgrading of ageing crushing-mill drive systems.
Read more...
Measure, Manage, Maintain: The operating model behind SA’s water resilience
Siemens South Africa
News
South Africa’s growing water crisis is putting pressure on infrastructure, municipalities and the economy. Siemens highlights how digital technologies, smarter operations and safe water reuse could help shift the country from crisis response towards a more resilient and sustainable water future.
Read more...
VEGA brings measurement expertise beyond mining to Electra Mining Africa 2026
VEGA Controls SA
News
VEGA used its Electra Mining Africa 2026 stand to demonstrate that its level and pressure measurement instruments extend well beyond mining, covering water, food and beverage, pharmaceuticals, chemicals, and oil and gas applications across the continent.
Read more...
Schneider Electric concludes Innovation Summit Middle East and Africa
Schneider Electric South Africa
News
Schneider Electric’s Innovation Summit Middle East and Africa, held in Abu Dhabi with more than 2500 attendees, explored the convergence of energy, AI and industrial software, launched an Industrial AI study and announced the NEST Accelerator Programme.
Read more...
RX Africa and Messe Muenchen India join forces to strengthen business platforms in Africa
RX Africa
News
Messe Muenchen India has announced a strategic partnership with RX Africa to strengthen the scale, reach and market impact of its premier co-located trade fairs, analytica Lab Africa and IFAT Africa, ahead of their 2027 editions.
Read more...
John Thompson secures order for bagasse-fired boiler
News
John Thompson, a division of ACTOM, has secured an order for a 320 t/h bagasse-fired boiler for what is set to become the world’s largest greenfield sugar mill development in Indonesia.
Read more...
printer friendly version