Penmac plans changes for 2008
January 2008
News
Many instrumentation users in the outlying areas rarely get an opportunity to visit the industrial showcases staged in major centres. The vast distances often prove too costly and time-consuming to provide operational personnel with the opportunity of viewing products from potential suppliers at the same venue. With this need in mind Penmac and the suppliers addressed the problem through the organisation of local roadshows and exhibitions. The aim was to provide a platform for instrumentation users in these areas to view and compare the latest product offerings. The shows are kept simple and the focus is on customer interaction rather than flashy presentation.
A major benefit is the database containing customer related information that is jointly owned by Penmac and the exhibitors. The value of the database is the information it contains on operational personnel who rarely travel to the major centres. While these technical people may not sign the cheques, they have a strong influence on the purchase of new technology.
The company believes it is now time to expand on the initial contact and plans to introduce a suite of tools aimed at maintaining the communication. The service offering in 2008 will be expanded to include virtual exhibitions and control roadshows that will complement the event coordination offering.
The virtual exhibitions will enable suppliers to exhibit their products at cyber venues on a rotational basis. The rota will give designated areas periodic coverage for one month every year, to prevent the concept from being perceived as junk mail. The idea of the controlled roadshow is for exhibitors to vote for exhibition venues in order to maximise visitor attendance and interaction.
For more information contact Malcolm Finlay, Penmac, +27 (0)11 476 2066, [email protected], www.penmac.co.za
Further reading:
Africa’s AI ambitions face critical infrastructure questions
Schneider Electric South Africa
News
As AI investment accelerates globally, Africa is increasingly being viewed as the industry’s next major growth frontier. The continent’s AI ambitions will ultimately depend on its ability to solve one critical challenge: infrastructure readiness.
Read more...
SKF South Africa celebrates 112 years in rotating asset optimisation
SKF South Africa
News
Commemorating 112 years of innovation, premium quality products, cutting-edge technologies and enduring partnerships, SKF South Africa in 2026 enters a defining chapter in strategic rotating asset optimisation.
Read more...
Five reasons why female engineers in SA should become professionally registered
News
According to award-winning engineer and CEO of AvenirHoldings, Tshidi Mndzebele, professional registration is one of the most important steps female engineers can take to strengthen and advance their careers.
Read more...
Closing the energy efficiency gap at SKF’s Tech & Innovation Summit
SKF South Africa
News
SKF is hosting its yearly virtual Tech & Innovation Summit, bringing together industry leaders and experts to showcase technologies, products and solutions designed to help close the energy efficiency gap in industrial operations.
Read more...
Appointment
News
Beckhoff Automation has appointed Scott Hayward as support technician.
Read more...
Mining sector turns to private renewables
News
As the European Union’s Carbon Border Adjustment Mechanism enters its permanent phase and global buyers tighten emissions disclosure requirements, South African mining operations are accelerating the integration of privately contracted renewable power into their energy mix.
Read more...
Appointment
Beckhoff Automation
News
Beckhoff Automation has appointed Luzuko Bulembu as technical support engineer.
Read more...
From the editor's desk: You could be doing what?
Technews Publishing (SA Instrumentation & Control)
News
Humanoid robots are increasingly featuring in the news. Some of them are a bit creepy, some make you anxious because they might take your job, but others are a lot of fun, and they’re getting better
...
Read more...
Africa Automation Indaba 2026 signals growing demand for Africa-focused automation dialogue
RX Africa
News
Africa Automation Indaba 2026 has concluded with a clear signal that Africa’s automation conversation is moving beyond technology showcases and into the more complex questions of implementation, skills, policy, ethics and industrial competitiveness.
Read more...
Hitachi Energy ramps up global and African investments
News
Hitachi Energy ramps up global and African investments to support grid readiness for the AI era.
Read more...
printer friendly version