OMSA expands customer care
March 2007
News
The OMSA Group of Companies - Operational Marketing and OMSA Valves and Instrumentation - has expanded its customer care services with the appointment of Lennie van Rensburg (OMSA) and Vallerie Naicker (Operational Marketing) as customer service advisers.
Lennie van Rensburg brings proven sales and customer care experience from the office equipment and printing sectors to the group as well as marketing and brand awareness expertise.
Lennie said: "This opportunity with OMSA affords me great challenges. My proactive approach to ensuring the current client base is well looked after with greater communications emphasis is paramount to the continued success of the group. My focus will be to offer customers support wherever and whenever required. It is crucial that I ensure that not only existing customers receive appropriate and regular attention but also to ensure that new business development is high on the agenda. The continued building of the brand awareness of all the agencies held by OMSA is essential, as is research into customer perceptions of the group in order for us to identify areas needing immediate re-assessment and intervention."
Vallerie Naicker commented on her recent appointment: "I look forward to being in a position to re-kindle the existing client base at Operational Marketing for the benefit of the company. I have an extensive background in sales from the computer, IT and education sectors. Working in a new environment such as industrial filters and lubrication presents many learning curves in terms of knowledge gain. I am here to assist the sales team in new business creation, ensure open dialogue between Operational Marketing and the customer is functioning satisfactorily and to establish the group on the approved vendors list. My immediate challenge is to make a huge difference, as quickly as possible."
Citing communications, relationship building, complete product and product systems solutions knowledge and awareness as a priority, both advisors are available on a 24/7 basis to customers and potential customers.
Further reading:
Rooibos heads to space in groundbreaking South African STEM initiative
News
Rooibos seeds will be sent to the International Space Station as part of a first-of-its-kind South African initiative combining space-based plant science with hands-on STEM education for learners in the Cederberg region and Cape Town.
Read more...
From the editor's desk: Turning the tide
Technews Publishing (SA Instrumentation & Control)
News
Our last few Sustainable Manufacturing guides have tracked the changes in the energy industry in South Africa. This year, I found that the story has moved on still further.
South Africa’s manufacturing
...
Read more...
Engineering a more inclusive future
News
Women engineers at Zutari are helping shape resilient communities across Africa and the Middle East, while inspiring the next generation to enter the profession in areas ranging from water security to large-scale urban developments.
Read more...
Schneider Electric inspires future women engineers
Schneider Electric South Africa
News
Schneider Electric welcomed female engineering students from its education partner Sedibeng TVET College, Sebokeng to its Midrand headquarters for its Mandela Day Mentorship Café initiative, transforming a day of service into a day of inspiration, learning and opportunity.
Read more...
Supporting an inclusive circular economy transition in South Africa
News
The Department of Science, Technology and Innovation has released its Circular Economy Science, Technology and Innovation strategy. The document sets out how research, development and innovation can support South Africa’s shift away from a linear economic model.
Read more...
Why sustainability and resilience matter more than ever to navigate the ESG backlash
News
ESG, once heralded as a pragmatic framework for embedding long-term resilience into business, is facing growing resistance. The backlash we are seeing may appear reactionary, but it should not distract us from the facts. In this climate, I often find myself returning to the core purpose behind sustainability - creating long-term value in a world of escalating uncertainty.
Read more...
Electra Mining Africa showcases the technologies shaping tomorrow’s industry
News
Taking place from 7 to 11 September 2026 at the Johannesburg Expo Centre in Nasrec, Electra Mining Africa will showcase thousands of products, technologies and services from more than 1000 local and international exhibitors.
Read more...
From the editor's desk: Building a better future
Technews Publishing (SA Instrumentation & Control)
News
This issue of
SA Instrumentation & Control includes our Sustainable Manufacturing Industry Guide, which has some great examples of companies actively contributing to a net-zero carbon future. It’s also
...
Read more...
Latest automation innovations on show at Electra Mining Africa 2026
News
Electra Mining Africa 2026 will showcase new developments in mining automation, AI-integrated safety systems, digital power solutions and CNC simulation technology, alongside a new outdoor Orange Zone exhibition area at the Johannesburg Expo Centre.
Read more...
Tech4Tomorrow Winter School inspires future innovators in Hammarsdale
News
Counter Space Learning hosted its Tech4Tomorrow Winter School, bringing robotics, programming and artificial intelligence to learners who might not otherwise have access to these technologies.
Read more...