Brands are marketing identities that take on lives of their own. They are combinations of words and design that invoke feelings, hold identities and develop reputations. People buy products, but they have relationships with brands. The Allen-Bradley brand turns 100 this year and, like any anniversary, this is a chance to look back on where you have been, celebrate where you are and recommit to a meaningful and successful relationship. "The Allen-Bradley brand has been known for a high level of quality. That translates into superior reliability for the customer, and that is still a guiding force for this company 100 years later," says Jim Jerschefske, Allen-Bradley brand manager. "Serving industry for 100 years also means we are a stable company. We stand behind our products and we support our customers at the highest levels in the industry. That is what we are known for."
The Milwaukee Public Museum is in the design stage of a Rockwell Automation/Allen-Bradley exhibit in 'The streets of old Milwaukee' section. The exhibit will feature life-size wax figures of founders Harry and Linde Bradley, as well as a history of Allen-Bradley brand products, from motor controls to the carbon composition resistors used in many electronic products (Bulova Accutron watches and Zenith hearing aids, among others). Numerous interactive displays are also planned. The Milwaukee Public Museum exhibit will open in October in time for Automation Fair 2003, the culmination of the celebration. For the first time in its history, Automation Fair will be a three-day event welcoming users from all over the world. Says Jerschefske, "The high quality of Allen-Bradley products and legendary customer support that translate into superior reliability are the foundation of the relationship that Rockwell Automation has with its customers, and we are committed to continuing that legacy."
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