Control Techniques enlists world’s strongest man

August 2018 News

Variable speed drive specialist Control Techniques, a Nidec company, has linked up with the world’s strongest man in a bold new partnership. Eddie Hall, officially the strongest man on the planet, has lent his considerable strengths to the firm as official brand ambassador. Eddie, who reached the pinnacle of strongman competition, will now appear as the face of Control Techniques, helping raise awareness of its products and capability.

Anthony Pickering, president of Control Techniques, commented: “We’ve been through some transformation recently – new owners, new products on the horizon – and wanted a symbol we could use to demonstrate our rediscovered confidence. Working with Eddie is the latest in a long line of firsts from Control Techniques and we’re looking forward to seeing people’s reactions when they see what we have in store.”

Hall will help promote Control Techniques globally in a series of adverts, public appearances and other projects.

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