The Association of African Exhibition Organisers (AAXO) recently hosted Southern Africa’s most reputable exhibitors and organisers at the annual ROAR awards. The purpose of the glamourous evening was to celebrate outstanding work in a broad range of categories relating to the exhibition industry. With a high volume of entries, the ROAR awards reiterate the high level of professionalism at a standard the industry strives to maintain.
Left to right: Dhiren Naidoo (Endress+Hauser), Hanli Goncalves (Reed Exhibitions). Cezanne Gonsior (Endress+Hauser), Rob MacKenzie (Endress+Hauser), Su-Anne Willemse (Endress+Hauser), Benjamin Mlangeni (Endress+Hauser) and Teresa de Sousa (Reed Exhibitions).
The awards have become renowned for the opportunity they offer for industry players to unite in celebration of their successes, enjoy recognition for their excellent work, and gain credibility at the same time. An overwhelming amount of entries were judged with almost one third being in the new categories of Social Media and Africa Bound. This year’s event highlighted the level of professionalism in the African exhibition industry yet again. Not only was there an increase in quantity, but the quality of entries received was outstanding. Both the Exhibitor and Organiser categories were judged on pre-set criteria such as successful exhibition strategy incorporating marketing, activation, stand construction and ROI.
Left to right: Teresa de Sousa (Reed Exhibitions), Aimee Schumacher (Beckhoff Automation), Rodney Grobler (Beckhoff Automation), Michelle Murphy (Beckhoff Automation), Hanli Goncalves (Reed Exhibitions) and Jayne Harley (Reed Exhibitions).
Africa Automation Fair, a proud member of AAXO and Reed Exhibitions, hosted exhibitors and industry media, to give insight into the scale and professionalism of the exhibition industry, and were exceptionally proud to have Beckhoff Automation and Endress+Hauser receive awards for Distinction in Exhibiting. This is awarded based not only on stand design, but also pre-, during and post-show marketing and company representation. The stand awards were judged by prominent industry leaders and experts, with the Exhibitor category judged by Projeni Pather (vice chairman, AAXO), Leatitia van Straten and Dee Reuvers (board members, AAXO) and Jaqui Reynolds (member, AAXO). Africa Automation Fair would like to encourage more exhibitors to enter the competition in future.
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