SEW-Eurodrive is punting system integration as a new area of differentiation in order to increase the uptake of its products in the marketplace. This will also help promote the OEM as a total solutions provider for entire project lifecycles.
The aim is to bring together companies that supply automation components and technology, like SEW-Eurodrive, with system integrators, who invariably tackle entire projects. “The key is that products from different suppliers can be used in a single system or project,” explains mechatronics sales engineer Hendri Oosthuizen.
“The total solution is predicated on SEW-Eurodrive technology, in addition to any additional requirements,” adds national sales manager Norman Maleka. “The system integrator is essentially tasked to integrate a variety of disparate elements in order to be able to present the end user with a complete solution.”
The opportunities for system integration run the gamut from mining to automation and food and beverage. “For example, if an end user wants to set up a typical process or assembly line, the system integrator will supply all of the necessary products he is familiar with that meet these specific requirements. The end result is a total solution that integrates the mechanical, electrical, and even data needs,” highlights Oosthuizen.
“It is a two-way partnership,” adds Maleka. “We may receive an enquiry on a large project that requires some mechanical components that do not necessarily form part of our own product range. We would then be able to partner with a specific system integrator in supplying the automation side.”
The company has already staged a well-received open day at its Johannesburg facility, where system integrators were introduced to the company’s extensive automation and electronics product ranges.
In terms of specific support, SEW-Eurodrive plans to visit potential customers in conjunction with its system integrators to determine the precise application requirements. Following this, it will provide a complete overview of its products in order to assist with the most cost-effective and innovative solution development for the project.
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...Festo 100th Anniversary: Celebrating a century-long legacy of innovation and commitment
News
Festo has officially begun celebrating 100 years of groundbreaking technology, commitment and enduring partnerships. To kick off this historic milestone celebration, their Customer Innovation Day and ThankYou Party series brought together customers, partners and employees to reflect on their journey and look ahead to an
Read more...Bearings International fosters dynamic customer partnerships
News
Bearings International has consistently set the benchmarks in innovation and excellence as a leading distributor of bearings, power transmission and interconnected mechanical consumables that sustainably facilitate and optimise operations for mining and industrial customers across Southern Africa.
Read more...Africa’s industrial revolution accelerates
News
As Africa undergoes a rapid industrial transformation, AATF Connect 2025 emerges as the premier platform to showcase innovation, drive collaboration, and spark discussions that will shape the continent’s industrial future.
Read more...From the editor's desk: A good servant and a bad master Technews Publishing (SA Instrumentation & Control)
News
In our new AI-generated world it was inevitable that the Nobel Committee would have noticed. And last November two pioneers of artificial intelligence, John Hopfield and Geoffrey Hinton, won the Nobel Prize ...
Read more...Festo 100th Anniversary: Celebrating a century-long legacy of innovation and commitment Festo South Africa
News
Festo has officially begun celebrating 100 years of groundbreaking technology, commitment and enduring partnerships. To kick off this historic milestone celebration, their Customer Innovation Day and ThankYou Party series brought together customers, partners and employees to reflect on their journey and look ahead to an exciting future.
Read more...German Chancellor visits Beckhoff at Hannover Messe Beckhoff Automation
News
As part of the traditional Hannover Messe opening tour, Federal Chancellor of Germany, Olaf Scholz visited German company, Beckhoff Automation. Hans Beckhoff, managing director and owner of Beckhoff Automation, presented his company and its comprehensive expertise in the field of software and AI.
Read more...Iritron celebrates 25 years of excellence Iritron
News
When Iritron, a leading provider of engineering and industrial solutions was founded in 2000, it was on the principles of exceptional service and lasting part-nerships. Today, Iritron has grown from a small team of four into a company of over 120 employees, serving clients across South Africa and beyond.
Read more...A racing partnership SKF South Africa
News
In one of motorsport’s most demanding arenas, a partnership forged in engineering precision and high-performance ambition has proven its worth. SKF, a global leader in bearing technology and innovation, celebrated a remarkable milestone in partnership with SVR Toyota GAZOO Racing, taking second position overall at the 2025 Dakar Rally.