Siemens says it has made great strides in the products and services it offers to clients by incorporating digitalisation across the technology value chain. In order to explain these processes in a way which combines engineering excellence and innovation, Siemens South Africa has developed an augmented reality application to accompany its annual wall calendar.
“On the back of launching the Siemens brand campaign Ingenuity for Life in 2016, we wanted to take our traditional wall calendar and create an immersive experience to communicate our broad product offering in an innovative way,” explains Keshin Govender, head of corporate communications at Siemens South Africa. “This was not just innovation for innovation’s sake. Rather, we wanted to use augmented reality to showcase how our technology makes a positive impact in customer operations as well the downstream effect on society.”
Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as 3D animation, sound, video or graphics. Siemens adapted this technology into a mobile application, allowing users to experience augmented reality from their smartphones and tablets.
“Not only is the Siemens CalendAR app a unique way to engage with our customers but it also reflects the digitalisation of our world and the role Siemens plays,” concludes Govender. “Effective marketing is finding ways to talk about your company, illustrating what you do. It’s about ‘storydoing’ and not just storytelling. For us, that means using technology and innovation in a way that resonates with our customers.”
Read more...From the editor's desk: Consistently not stupid Technews Publishing (SA Instrumentation & Control)
News
Over the years I’ve followed Charlie Munger. He’s considered to be one of the greatest investors and thinkers on decision making in the past century, and spent six decades as Warren Buffett’s business ...
Read more...South Africa’s space balls
Editor's Choice News
South African engineers are preparing to take low-frequency radio astronomy to the Moon with three locally developed B.A.L.L.S. spheres aboard China’s Chang’e-8 mission. This could pave the way for a 55-antenna lunar array and marks another step in the country’s growing space engineering capability.
Read more...RS South Africa announces 2026 Student Project Fund winners RS South Africa
News
RS South Africa has awarded 13 engineering students with R10?000 worth of products each through its 2026 Student Project Fund, supporting projects spanning renewable energy, robotics, warehouse automation and STEM education.
Read more...Sinamics G210X for advanced pump, fan and compressor applications Siemens South Africa
Motion Control & Drives
Siemens has introduced the Sinamics G210X, a frequency converter for pump, fan and compressor applications combining easy engineering, IP55 protection and integrated S2 system redundancy for reliable operation in demanding infrastructure environments.
Read more...Certified gas meter module
News
Sensirion’s next-generation SGM5304 gas meter module has completed certification to the harmonised EN 17526 standard, simplifying MID approval and speeding customers’ route to market.
Read more...Siemens software scales with Simple Energy EV development Siemens South Africa
IT in Manufacturing
: Simple Energy, an Indian electric two-wheeler manufacturer, has expanded its use of Siemens Xcelerator software to manage complex vehicle variants and enterprise-level bills of materials, accelerating product development as its EV portfolio scales.
Read more...Trafo Power Solutions expands market share
News
Trafo Power Solutions is expanding its market share in mining, industrial, infrastructure, data centre and renewable energy applications through technical expertise, application-specific engineering and responsive customer support.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version