Moxa’s new Green Core product identity incorporates its corporate colour – a special shade of green – to deliver a unified brand presence. The Green Core design emphasises the three design concepts of simplicity, robustness and user-centric experience, which are based on Moxa’s brand promise of ‘Reliable Networks, Sincere Service’. The roll-out of the design is part of Moxa’s brand identity refinement to build a stronger connection with customers. From now on, all new products will follow the design, with the migration of existing products planned for completion by the end of 2015.
“Displaying a unified brand image is more important than ever as Moxa transforms into a global leading brand in industrial automation,” says John Yelland, vice president of global marketing. “The new Green Core concept not only conveys who Moxa is, but also our role in industrial automation.”
The ‘Green’ signifies Moxa’s corporate colour, which allows customers to identify Moxa products. It symbolises Moxa’s love of nature and care for the environment, and our guiding principles of trust and sincerity. The ‘Core’ signifies Moxa’s value as a network solution provider at the leading edge of automation convergence. “These ideas were the inspiration behind the design,” explains Yelland.
Simplicity, robustness and user-centric experience
Moxa’s brand promise of ‘Reliable Networks, Sincere Service’ translates into the three Green Core design concepts: simplicity, robustness and user-centric experience. The new design emphasises a commitment to improve functionality, user-interface, component quality and even packaging. Users will experience product optimisation with a sleek and unified design. “In years to come, we expect that we will not only continue to fulfil the needs of customers, but also exceed their expectations,” says Yelland. “This is the experience we want to deliver.”
For existing products, Moxa will shift to using green nameplates to deliver a consistent brand image. Starting in 2014, all existing products will be replaced with the new green design with the entire migration planned for completion by the end of 2015.
RS South Africa shapes future engineering talent RS South Africa
News
RS South Africa is demonstrating that nurturing future engineers goes beyond traditional classrooms or competitions. On STEM Day, the company shone a light on the full spectrum of its educational initiatives.
Read more...UKZN’s SMART lab wins aviation award
News
: The SMART Lab at UKZN was awarded first place in the Aviation Research and Development category at the Civil Aviation Authority of South Africa’s award ceremony for outstanding contributions and achievements in the aviation sector.
Read more...Meta and partners announce completion of 2Africa subsea cable system
News
Meta, in partnership with leading global and regional telecommunications companies, has announced the completion and activation of the core 2Africa subsea cable system. This marks a historic milestone in digital infrastructure, establishing what the world’s longest open-access subsea cable system.
Read more...SEW-EURODRIVE unveils world class facility in Gqeberha
News
In a landmark event in the Eastern Cape attended by key customers and industry leaders, SEW-EURODRIVE officially opened its expanded state-of-the-art facility in Gqeberha, marking a major milestone in its strategy to strengthen regional support and deepen its footprint in the region.
Read more...Africa’s brightest young battery innovators Schneider Electric South Africa
News
Schneider Electric and Enactus, the international NGO dedicated to inspiring students through entrepreneurial action, have announced the winners of the 2025 Energy Transition Battery Innovation Challenge, funded by the Schneider Electric Foundation. It empowers young innovators to design battery solutions addressing the region’s most pressing energy challenges.
Read more...The road to the Indaba
News
The Africa Automation Indaba 2026 is set to become a landmark gathering for Africa’s automation, process control and manufacturing community. SA Instrumentation and Control will be running a dedicated editorial series spotlighting the voices, ideas and debates shaping Africa’s industrial future.
Read more...Crash reconstruction tests advance vehicle safety research
News
The University of KwaZulu-Natal’s Scientific Multidisciplinary Advanced Research Technologies (SMART) Lab recently participated in a series of collaborative crash reconstruction tests held at the Toyota Test Track.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version