Innomotics and Danfoss Drives have announced the next phase of their strategic, non-exclusive partnership. This was announced at the Hannover Messe where Michael Reichle, Innomotics CEO, and Mika Kulju, president of Danfoss Drives, attended the Innomotics booth. This collaboration is designed to meet the growing demand for comprehensive motor and drive solutions, ensuring customers receive high-quality, efficient and compatible products. By joining forces, Innomotics and Danfoss offer customers the flexibility to bundle low-voltage motors from Innomotics with Danfoss low-voltage drives in a seamless package. This approach is particularly beneficial for customers seeking a specific combined motor and drive solution as part of
a delivery or project.
While both companies are aligning their go-to-market strategies for common customer approaches, they continue to provide separate quotes for its respective products thereby ensuring transparency and flexibility for customers. Additionally, both companies remain committed to brand independence, ensuring customers have the flexibility to choose the best motor-drive combination for their needs. “Many of our customers require very specific motor and drive combinations with the highest standards of reliability and efficiency. This applies in particular to fast-growing sectors such as the water industry. By combining our strengths, we can increase the competitiveness of both brands and conquer new markets,” said Reichle.
Mika Kulju, president of Danfoss Drives concludes: “By offering tailored motor and drive packages we can provide the best possible solutions while giving customers the flexibility to select the right motor-drive pairing.”
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